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Time - Man of the Year
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1992-08-28
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BUSINESS, Page 45Business NotesPOULTRYA Bird with An Attitude
Pheasant under glass seems an unlikely entree to gain
popularity during the frugal 1990s. But Henry Saglio, the owner
of Connecticut's Grayledge-Avian Farms, wants to make pheasant
more proletarian. Back in the 1940s, Saglio's Arbor Acres farm
raised some of the first of the meatier and cheaper white
chickens that became a diet staple. For the past five years, he
has been perfecting a broad-breasted breed of pheasant that is
meatier and more tender than its wild brethren in the hope of
popularizing that fowl.
While pheasant may lend itself to more exotic and
flavorful culinary adventures than chicken does, it also costs
a lot more: about $4 per lb., vs. $1.25. Saglio hopes to cut the
price by boosting efficiency and raising larger numbers. Last
fall he shipped about 25,000 birds, many of which ended up as
holiday dinners. The main difficulty in raising pheasants, he
says, is their individualistic nature and their tendency to
attack one another.