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- V e r s i o n 2 . x x
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- S h a r e w a r e a n d t h e A S P
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- _______
- ____|__ | (R)
- --| | |-------------------
- | ____|__ | Association of
- | | |_| Shareware
- |__| o | Professionals
- -----| | |---------------------
- |___|___| MEMBER
-
-
-
- Some Definitions:
- -----------------
-
- You've probably heard the terms "public domain", "freeware",
- "shareware", and others like them. Your favorite BBS or disk
- vendor probably has many programs described by one or more of
- these words. There's a lot of confusion about and between these
- terms, but they actually have specific meanings and implications.
- Once you understand them, you will have a much easier time
- navigating the maze of programs available to you, and
- understanding what your obligations are, or aren't, with each
- type of program.
-
- Let's start with some basic definitions.
-
- "Public domain" has a very specific legal meaning. It means
- that the creator of a work (in this case, software), who had
- legal ownership of that work, has given up ownership and
- dedicated the work "to the public domain". Once something is in
- the public domain, anyone can use it in any way they choose, and
- the author has no control over the use and cannot demand payment
- for it. If you find a program which the author has explicitly
- put into the public domain, you are free to use it however you
- see fit without paying for the right to use it. But use care -
- due to the confusion over the meaning of the words, programs are
- often described by authors as being "public domain" when, in
- fact, they are shareware or free, copyrighted software. To be
- sure a program is public domain, you should look for an explicit
- statement from the author to that effect.
-
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- "Copyrighted" is the opposite of public domain. A copyrighted
- program is one where the author has asserted his or her legal
- right to control the program's use and distribution by placing
- the legally required copyright notices in the program and
- documentation. The law gives copyright owners broad rights to
- restrict how their work is distributed, and provides for
- penalties for those who violate these restrictions. When you
- find a program which is copyrighted, you must use it in
- accordance with the copyright owner's restrictions regarding
- distribution and payment. Usually, these are clearly stated in
- the program documentation.
-
- Maintaining a copyright does not necessarily imply charging a
- fee, so it is perfectly possible and legal to have copyrighted
- programs which are distributed free of charge. The fact that a
- program is free, however, does not mean it is in the public
- domain - though this is a common confusion.
-
- "Shareware" is copyrighted software which is distributed by
- authors through bulletin boards, on-line services, disk vendors,
- and copies passed among friends. It is commercial software
- which you are allowed to use and evaluate before paying for it.
- This makes shareware the ultimate in money back guarantees.
-
-
- The Shareware Concept:
- ----------------------
-
- Most money back guarantees work like this: You pay for the
- product and then have some period of time to try it out and see
- whether or not you like it. If you don't like it or find that
- it doesn't do what you need, you return it (undamaged) and at
- some point - which might take months - you get your money back.
- Some software companies won't even let you try their product!
- In order to qualify for a refund, the diskette envelope must
- have an unbroken seal. With these "licensing" agreements, you
- only qualify for your money back if you haven't tried the
- product. How absurd!
-
- Shareware is very different. With shareware you get to use it
- for a limited time, without spending a penny. You are able to
- use the software on your own system(s), in your own special work
- environment, with no sales people looking over your shoulder.
- If you decide not to continue using it, you throw it away and
- forget all about it. No paperwork, phone calls, or
- correspondence to waste your valuable time. If you do continue
- using it, then - and only then - do you pay for it.
-
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-
- Shareware is very different. With shareware you get to use it
- for a limited time, without spending a penny. You are able to
- use the software on your own system(s), in your own special work
- environment, with no sales people looking over your shoulder. If
- you decide not to continue using it, you throw it away and forget
- all about it. No paperwork, phone calls, or correspondence to
- waste your valuable time. If you do continue using it, then -
- and only then - do you pay for it.
-
- Shareware is a distribution method, NOT a type of software.
- Shareware is produced by accomplished programmers, just like
- retail software. There is good and bad shareware, just as there
- is good and bad retail software. The primary difference between
- shareware and retail software is that with shareware you know if
- it's good or bad BEFORE you pay for it.
-
- As a software user, you benefit because you get to use the
- software to determine whether it meets your needs before you pay
- for it, and authors benefit because they are able to get their
- products into your hands without the hundreds of thousands of
- dollars in expenses it takes to launch a traditional retail
- software product. There are many programs on the market today
- which would never have become available without the shareware
- marketing method.
-
- The shareware system and the continued availability of quality
- shareware products depend on your willingness to register and
- pay for the shareware you use. It's the registration fees you
- pay which allow us to support and continue to develop our
- products.
-
- Please show your support for shareware by registering those
- programs you actually use and by passing them on to others.
-
- Shareware is kept alive by YOUR support!
-
-
- The Virus Problem:
- ------------------
-
- We've all heard the horror stories about computer viruses.
- Unfortunately, we have also heard lots of conflicting statistics
- and opinions. When it comes to the virus problem there is a lot
- of confusion among users and even developers.
-
- The sad truth is that some unscrupulous publishers of anti-virus
- products are using half-truths, overdramatizations, and outright
- fabrication to promote sales of their products. They delight in
- manipulating statistics to support their marketing efforts.
- While not illegal, these snake-oil tactics are certainly not
- ethical.
-
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- To make matters worse, the media has frequently promoted the
- misinformation promulgated by these unscrupulous individuals
- rather than the straight facts. While the misinformation may be
- more interesting than the actual facts, the media is not doing
- the computer industry any favors by spreading inaccurate
- information. To be fair, many newspapers, magazines, and news
- networks are beginning to realize which "virus experts" are
- reliable and which "experts" say whatever is in their own best
- interest.
-
- One of the most interesting myths that has been promulgated by
- these snake-oil salesmen is that BBSs (Bulletin Board Systems)
- and shareware programs are a major source of virus infections.
- Some corporations are now afraid of shareware and BBS activity
- because of this misinformation.
-
- In the October 11, 1988 issue of PC Magazine, publisher Bill
- Machrone's editorial was entitled "Shareware or Scareware?". In
- his article, Bill Machrone points out "The truth is that all
- major viruses to date were transmitted by commercial [retail]
- packages and private mail systems." That sounds a little
- different than the claims being made by less knowledgeable
- journalists.
-
- Let's consider for a moment, the distribution differences
- between retail software and shareware software. Company XYZ
- releases a new version of its retail software product. At the
- same time company XYZ ships tens of thousands of copies to its
- retail distribution channels, it also ships 30,000 updates to
- loyal users. Most of those loyal users will receive the update
- within a few days of each other. This can be a big problem if
- the update happened to be infected with a virus.
-
- "Not likely", you say? It has already happened! Several times!
- There have been seventeen (17) major incidents of virus and
- trojan horse problems in retail software. Some of these
- incidents affected tens of thousands of users.
-
- What about shareware? To date there has been one case of a
- shareware author shipping an infected product. The virus was
- detected by the disk vendors and the problem was corrected
- immediately. No users were infected.
-
- "But it makes sense that programs which are passed around have a
- greater chance of virus infections, doesn't it?" Think about it.
- Who has the most to lose if viruses were spread by BBSs and
- shareware programs? The BBS operators, shareware disk vendors
- and the shareware authors, of course. Because of this,
- reputable BBS operators, disk vendors and shareware authors are
- very careful with the programs they handle.
-
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- Think about it. Hundreds (even thousands) of BBS operators and
- disk vendors are carefully examining the programs they receive
- and distribute. Their business depends on it. This means that
- any given shareware program can go through hundreds (even
- thousands) of checkpoints where the program is carefully
- examined. If a problem is found, word spreads incredibly fast.
- News travels "on the wires" even faster than the proverbial
- small town gossip. Programs have disappeared almost overnight
- as a result of this highly efficient communication network.
-
- If a shareware program has been around for a few months, it has
- been checked for virii and trojan horses many more times than
- any retail software could hope to be checked. Retail
- distributors don't check the disks they sell. Even if the
- publisher checks their masters for virii (few do), this is still
- far less than the scrutiny to which shareware programs are
- subjected.
-
- There's something else to consider. Most retail distributors
- have a return policy. What do they do with packages that are
- returned? They shrink-wrap them and resell them, of course.
- How can you be sure that you are the first person to purchase
- the package you just bought at your friendly neighborhood
- computer store? You can't. On the other hand, most shareware
- authors erase, reformat, and reduplicate the disks that are
- returned to them. Which do you think is safer?
-
- Bill Machrone's article in PC Magazine goes on to say "It's time
- to recognize that there's nothing to fear in shareware. As a
- distribution medium, it saves you money and helps you try out
- new genres of software with minimum risk."
-
- Does this mean that we should all start buying shareware instead
- of retail software? Not at all (although few shareware authors
- would object). Let's face it, more data has been lost to power
- failures and spilled cups of coffee than all virii, trojan
- horses, and worms combined! An even bigger threat is plain old
- human error, a mistake, a wrong key press, turning off the power
- while files are open, and so forth. Accurate information and
- common sense (regular backups) are the best defenses against
- lost data.
-
- Sure, the virus problem is real. Virii exist. But shunning
- shareware is not the answer. Shareware and BBSs are, quite
- simply, NOT a major source of virus infections. Some
- corporations have even banned shareware entirely because of fear
- of infections. This is not only unreasonable, it is also
- expensive. Think how much they could save in software costs if
- they would only try software before they buy it!
-
-
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- Is there anything you can do to help protect yourself from virus
- infections? Absolutely! Fortunately, the best preventive
- measures are also the least expensive!
-
- If you need informative, accurate and practical information,
- please read the treatise on "Computer Virus Myths" written by
- Rob Rosenberger and Ross M. Greenberg. This treatise is
- available as a text file on many BBSs and online services. It
- not only gives you the facts, it also provides the best overall
- strategy for protecting your computer system.
-
- As a service to our users, Geist Microsystems includes a copy of
- "Computer Virus Myths" with every registered version we ship.
- Don't let fear stop you from saving money on software. Don't
- let fear prevent you from trying some of the best software
- available. Shareware is an important market for software. Take
- advantage of it. You'll be glad you did!
-
-
- The Association of Shareware Professionals (ASP):
- -------------------------------------------------
-
- In the early days of shareware there were no real standards.
- Independent authors had no efficient way to learn from each
- other or to work together to improve the overall image of
- shareware. There was no system in place to ensure that users
- were treated fairly and professionally. There was no way for
- users to find an address for an author who had moved. In short,
- the shareware community was disorganized and each author did
- things the way he or she thought was best. It was clear that if
- shareware was ever to become a viable and respected marketing
- alternative, there had to be some standardization. There had to
- be some guidelines to best serve the users.
-
- In 1987 a handful of shareware authors founded the Association
- of Shareware Professionals (ASP). In forming this industry
- association, these shareware authors had several primary goals
- in mind, including:
-
- - To inform users about shareware programs and about
- shareware as a method of distributing and marketing
- software.
-
- - To foster a high degree of professionalism among shareware
- authors by setting programming, marketing, and support
- standards for ASP members to follow.
-
- - To encourage broader distribution of shareware through
- user groups and disk dealers who agree to identify and
- explain the nature of shareware.
-
- - To assist members in marketing their software.
-
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- - To provide a forum through which ASP members may
- communicate, share ideas, and learn from each other.
-
- The newly formed Association of Shareware Professionals worked
- together to draft a code of ethics for all present and future
- members. This code of ethics included several requirements that
- soon became very popular among users (customers), including:
-
- - A member's program (evaluation version) could not be
- limited (crippled) in any way. In the true spirit of
- Try-Before-You-Buy, users must be able to evaluate all the
- features in a program before paying the registration fee.
-
- - Members must respond to every registration. At the very
- least they must send a receipt for the payment.
-
- - Members must provide technical support for their products
- for at least 90 days from the date of registration.
-
- A new system was put in place to help ensure that users were
- treated fairly and professionally. If a user was unable to
- resolve a problem with a member author then the user could
- contact the ASP Ombudsman with their complaint. The Ombudsman
- would then try to help resolve the dispute. For more complete
- details regarding the Ombudsman, please refer to the "ASP
- Ombudsman Statement" below (page 8).
-
- As of March, 1991, the ASP had over 300 author members and
- almost 200 vendor members, with new members joining every week.
-
-
- Contacting ASP Members Via CompuServe:
- --------------------------------------
-
- There is an easy and convenient way to speak directly to many
- ASP Members (both authors and vendors). Visit the shareware
- forum on CompuServe. Simply type "GO SHAREWARE", "GO SHARE", or
- "GO ASPFORUM" from any CompuServe ! prompt.
-
- Here you will be able to talk to the authors of your favorite
- shareware programs, learn about other programs, ask questions,
- make suggestions, and much more. We'd love to meet you online,
- please come visit us today!
-
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- Author Address Changes:
- -----------------------
-
- People move. Forwarding orders expire. What can you do?
-
- "I got a copy of a shareware program written by an ASP Member.
- I sent in the registration fee and the post office returned
- my letter saying that it was undeliverable. Now what do I
- do?"
-
- If the author has moved then chances are very good that you have
- an old version of the program. This is another situation that
- the ASP can help you to resolve. ASP Members are required to
- keep the ASP informed of address changes. If you need to obtain
- the current address for a member, simply write to the following
- address:
-
- ASP Executive Director
- 545 Grover Road
- Muskegon, MI 49442-9427
- U.S.A.
-
- or send a CompuServe message via CompuServe MAIL to ASP
- Executive Director 72050,1433. You may also FAX your request to
- the ASP Executive Director at 616-788-2765.
-
-
- ASP Ombudsman Statement:
- ------------------------
-
- This program is produced by a member of the Association of
- Shareware Professionals (ASP). ASP wants to make sure that the
- shareware principle works for you. If you are unable to resolve
- a shareware-related problem with an ASP member by contacting the
- member directly, ASP may be able to help. The ASP Ombudsman can
- help you resolve a dispute or problem with an ASP member, but
- does not provide technical support for members' products.
-
- Please write to the ASP Ombudsman at:
-
- ASP Ombudsman
- 545 Grover Road
- Muskegon, MI 49442-9427
- U.S.A.
-
- or send a CompuServe message via CompuServe MAIL to ASP
- Ombudsman 70007,3536.
-
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- For More Information:
- ---------------------
-
- If you would like to learn more about the shareware phenomenon,
- there are several excellent sources of additional information.
- Two of the best books ever written about shareware are described
- below.
-
-
- Dr. File Finder's Guide to Shareware:
- -------------------------------------
-
- By Mike Callahan and Nick Anis. Foreword by John C. Dvorak.
-
- "[Mike's] book distills thousands of hours of his online
- search for the crown jewels of Shareware into one usable
- guide. As such, it may be the most valuable computer book
- you'll ever buy."
- --Jack Rickard, Publisher, Boardwatch Magazine
-
- "No one combines Dr. File Finder's comprehensive knowledge of
- the Shareware genre with his good taste in software. This is
- sure to be the definitive place to look for insight and
- program information."
- --Barry Simon, Former President of the Association of
- Shareware Professionals, PC Magazine Columnist, and
- Coauthor of Stackey, Batutil, and Ctrlalt
-
- "GREAT! Every PC user will find something of value within
- these pages. This book will save you a bundle."
- --Alfred Glossbrenner
-
- "If I were going to buy only one computer book, this would be
- it."
- --Tom Scott, Publisher, Telecomputing Magazine
-
- Nobody knows Shareware like the illustrious Dr. File Finder,
- known off line as Mike Callahan. Now, in Dr. File Finder's
- Guide to Shareware, you can learn about dozens of leading
- Shareware programs, including where and how to get them. In
- the true spirit of Shareware, this book/disk package includes a
- disk full of top programs that you can try out yourself before
- registering. Send in the card at the back of the book and
- you'll get two additional disks with more software.
-
- Mike Callahan, AKA Dr. File Finder, is the world's leading
- authority on Shareware. He regularly accesses thousands of
- bulletin board systems and has been a major force in promoting
- many of the top Shareware packages. Callahan has spent several
- years and thousands of hours helping people around the world
- learn more about Shareware.
-
-
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- Nick Anis is the coauthor of several acclaimed best-sellers in
- the Dvorak*Osborne imprint, including Dvorak's Guide to PC
- Telecommunications, Dvorak's Guide to Desktop Telecommunications,
- and Glossbrenner's Complete Hard Disk Handbook.
-
- $39.95, ISBN: 0-07-881646-7, 950 pp. 7 3/8 X 9 1/4. AVAILABLE
- NOW AT YOUR LOCAL BOOK OR COMPUTER STORE OR CALL TOLL-FREE
- 1-800-227-0900 (M-F, 8:30 - 4:30 PST)
-
-
- Shareware: "Try Before You Buy" Software:
- ------------------------------------------
-
- Perhaps you've read Rob Rosenberger's well known and highly
- acclaimed treatise on the computer virus problem. If you liked
- that article then you'll love his excellent book on Shareware.
- This book is a must for anyone who is interested in Shareware,
- what to look for (and look out for), and where to find it. In
- this book, shareware author and writer Rob Rosenberger delves
- into the very heart of Shareware, telling you who developed the
- concept and why.
-
- You'll know why these programs: * undercut the price of retail
- software * helped bring down the use of copy protection schemes
- * receive numerous editorial and reader survey awards * generate
- more sales than retail software in some cases * make retail OS/2
- software developers so nervous * are falsely accused of
- spreading computer "viruses".
-
- Rob shows you where you can find good Shareware. You'll learn
- to beware of companies that make money by abusing the "try
- before you buy" concept. And you'll discover where Shareware is
- heading in the near future.
-
- "A lot of good books devote just one or two chapters to the
- concept and history of Shareware. I'm pleased to say there
- is finally a reference book on the subject."
- --Jim Button, cofounder of the Shareware concept
-
- "It's filled with accurate information for anyone who wants
- to learn about one of the most significant sources of high-
- quality software."
- --Edward Mendelson, contributing editor, PC Magazine
-
- Here's all the information you need to obtain your copy of this
- outstanding book:
-
- Shareware: "Try Before You Buy" Software. By Rob
- Rosenberger. Third Edition. Only $6.95!
- Paradise Publishing Phone: (800) 233-2451
- 3111 S. Valley View Blvd., Suite B-105
- Las Vegas, NV 89102 U.S.A.
-
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