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-
- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
- Z*NET ATARI ONLINE MAGAZINE - AUGUST 17, 1990 - ISSUE #533
- Your Weekly Atari News Source
- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
- Published by Rovac Editor: Ron Kovacs Asst Editor: John Nagy
- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
- Staff Columnists: Jon Clarke, Terry Schreiber, Dr. Paul Keith
- Advertising: John King Tarpinian
- Z*Net UK: Paul Glover
- Z*Net Germany: Michael Shutz
- Distribution: Bruce Hansford
- Contributors: David Plotkin, Ron Grant, Mike Brown
- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-
- CONTENTS
-
- EDITORS DESK.................................................Ron Kovacs
- Z*NET UK NEWSWIRE...........................................Paul Glover
- Z*NET NEWSWIRE.........................................................
- GENCON - FIRST REPORT....................................Dr. Paul Keith
- GENCON - SECOND REPORT.......................................Mike Brown
- GLENDALE ATARIFEST........................................Press Release
- MIST ATARI SWAPFEST.......................................Press Release
- A PERSONS PERCEPTION OF SOMETHING.........................David Plotkin
- Z*NET DOWN-UNDER.............................................Jon Clarke
- Z*NET ECHOS.............................................Terry Schreiber
- PD/SHAREWARE UPDATE...........................................Ron Grant
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| EDITORS DESK |*|
- |*| by Ron Kovacs |*|
- |*||||||||||||||||||||||||||||||*|
-
-
- A new column debuts this week from Paul Glover of the ST CLUB NEWSLETTER
- in the UK. Look for monthly UK Newswire reports from England.
-
- The Z*Net BBS is under re-construction has you read this. This weekend
- we hope to have our new FoReM set-up going. All users will probably
- have to re-log on since entering over 200 passwords would be a rather
- large task to complete. We hope to crossnet and get involved within the
- F-NET areas in the near future.
-
- ZMAGAZINE has returned!! September will bring Issue #184 and the return
- of a weekly (we hope) 8-Bit Online magazine. Stay tuned for details...
-
- Enjoy this weeks issue!
-
-
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| Z*NET UK NEWSWIRE |*|
- |*||||||||||||||||||||||||||||||*|
- From the ST CLUB NEWSLETTER, ISSUE #29
- Edited by Paul Glover
-
-
- (Editor Note: PLEASE NOTE THAT NEWS CONTAINED IN THIS COLUMN IS DIRECT
- FROM THE UNITED KINGDOM AND PRESENTS THE OPINIONS OF THE EDITOR AND
- NEWS FROM ATARI UK.)
-
-
- STE HARD DISK PROBLEMS --- Exclusive ---
- Atari has finally made an official public statement that there is a
- fault in the DMA interface in the STE that may result in hard disk data
- becoming corrupted. Current Atari Megafile hard disks are reportedly
- not affected, but Atari SH204/205 disks and some third party drives will
- suffer from data corruption after the ST has been switched on for three
- to four hours.
-
- All affected machines will be modified by Atari at no cost. Users
- should contact their dealer for details of the return procedure.
-
- We ran into the problem with a 1040STE connected to an Atari SH205 hard
- disk; after four hours use, files on partitions that had been written to
- became corrupted. A standard Atari DMA cable was used along with Atari
- driver software and with no un-tested software installed. On contacting
- our supplier, a major dealer in Atari hardware, we were told that up to
- 30% of some batches of STEs were similarly affected.
-
- The STE DMA problem is not recent; back in May Andy Quayle of the GFA
- User Group found that his 520STE corrupted data on a Supra FD10 drive.
-
- Although Atari had informed dealers that there was a problem with the
- STE, in a confidential report (ST/HW/00070) dated 15th June, the Atari
- Press Office found it difficult to understand our suggestion that STE
- owners should have been informed of the problem at the same time! They
- are now considering putting a warning in the manual advising hard disk
- users who will not be using an Atari Megafile drive to have their STE
- modified.
-
- Atari has issued no details of which third party hard drives the STE is
- incompatible with and could not confirm whether future shipments of STEs
- will be similarly affected. Amazingly, STEs will not be modified before
- they are sold; only when returned by a customer.
-
- -------------------------------------
- POST-PRESS UPDATE:
-
- The Atari STE DMA fix does not - reportedly - work on most revisions of
- the STE board. And to make things yet more frustrating: The STE boards
- do not have revision numbers, just a legend reading "STE Rev---". The
- only way to see if the fix will work is to try it and see.
-
- In the UK things are yet more complicated; the new Non Disclosure
- Agreement for developers prevents anyone from releasing the technical
- details of the STE fix.....
-
- Atari has really blown it this time.
-
- We have confirmed reports of the STE being incompatible with hard disks
- from Supra and Third Coast (using ICD boards). Any additional
- information on this fiasco will be welcome!
-
-
- ATARI NEWS UPDATE
- Before disaster struck with our 1040STE we were planning a nice little
- lead on the nice collection of software that Atari are bundling with the
- 1040STE Extra Pack. Serious software bundled with the pack comprises:
- ST-Word, ST-Base, ST-Calc, ST-Graph, early versions of Kuma products;
- Hyperpaint, STAC the adventure game programming language, 1st Basic, a
- cut down version of HiSoft Basic; plus Prince, a game written to take
- advantage of the enhanced sound and graphics of the STE. The 1040STE
- Extra pack retails at £499.
-
- It seems that the 16MHz TT displayed at the Atari 90's show wasn't the
- final version; plans are now in hand to launch the machine with a 32MHz
- processor. A rather fortunate move for Atari, as Pro-VME in Germany
- have developed a 25MHz 68030 accelerator board for Mega STs that would
- have out-run (uder-cut and out-sold?) a 16MHz TT. The price of the TT,
- which remains unchanged at £2,270, will buy a TT with a 32MHz 68030, 2Mb
- of RAM, a 48MB hard disk and a multi-synch colour VGA monitor. Atari is
- planning to have the machines available in September of this year.
-
- Atari has decided to stop shipping machines with TOS versions below 1.4;
- all 520STFM machines will be fitted with TOS 1.4.
-
-
- FSP3 FOR SALE
- Mirrorsoft is negotiating to sell the rights to Fleet Street Publisher
- 3. At least a couple of companies have expressed a strong interest and
- an official announcement is expected soon. In the meantime, Mirrorsoft
- has finalized the software for FSP3, the disks are now being duplicated,
- and the final product should be available in the very near future.
-
-
- FONT DESIGNER
- PCG has launched a sophisticated font designer for PostScript and
- UltraScript fonts. Support for PageStream and Calamus font formats is
- planned for future versions. Font Designer will retail at £50 and is
- available from PCG on 0229-836-957.
-
-
- EXTRA-RAM PRICE CUTS
- Effective 1st August 1990, Frontier's new prices on their RAM upgrades
- will reflect the recent falls in the cost of DRAM memory chips and
- savings made by Frontier through larger volume purchases of components.
- The new prices, which include VAT, are: Unpopulated board: £65 (was
- £69), 0.5Mbyte populated board: £79 (was £99), and 2Mbyte populated
- board: £189 (was £299). STE upgrade prices have also dropped to £69 for
- 0.5Mbyte and £169 for 2MByte.
-
- Martin Walsh, Marketing Manager for Frontier, commented "The Xtra-RAM ST
- is into its fifth thousand now and with this new pricing structure we
- expect to easily hit the 10,000 mark by the end of the year. We can
- claim a minor victory for UK exports since we have sold over one
- thousand Xtra-RAMs to our distributors in the United States, Australia,
- and various European countries including Holland and Belgium."
-
- In order to concentrate on the development of their own UK-designed
- products, Frontier are planning to hand over the distribution of Supra
- hard disks to a new distributor. The split with Supra is an amicable
- one and Frontier will continue to honour all warranty obligations on
- hardware sold by them.
-
-
- PROTEXT 5
- Arnor has announced that a major upgrade to their heavyweight word
- processing package will be available in August. The nicest development
- must be that all Protext options will now be available from GEM menus
- as well as the powerful - but obscure to many - command line interface.
- Other enhancements to Protext 5 include support for multiple
- proportional fonts, up to 36 files open at once, automatic generation of
- Index and Contents information and a 116,000 word Collins dictionary
- with phonetic lookup. The new enhancements are reflected in the new
- price of £125; which will increase to £149 from October 1990. Contact
- Arnor on 0733-68909 for further details and upgrade prices.
-
-
- QUICK ST II
- Following the success of the Shareware version of Quick ST, the Canadian
- publishers Branch Always Software have launched Quick ST II as a £19.95
- commercial product. Quick ST II speeds up GEM drawing operations in the
- same way as Turbo ST does, and its effects are particularly noticeable
- on pre-blitter STs. Bundled with Quick ST II are: Art ST - a drawing
- package, Quick View - a fast desktop text file viewer, Quick Index - a
- benchmarking program, and a utility to load pictures in as an
- alternative desktop background. UK distribution is being handled by
- Advantage: 0242 - 224340.
-
-
- UK MIDI ASSOCIATION
- Midi users now have their own official organisation, UK Midi Association
- (UKMA). UKMA offers members a monthly newsletter, free membership of
- the Music Network bulletin board, discounts on books, access to the
- complete MIDI and MIDIfile specifications, plus access to UKMAs problem
- and solution database. UKMA will liaise on behalf of UK Midi users with
- both the International Midi Association in the US and the Midi
- Manufacturers' Association. Membership is £34.50 per year; for more
- details contact: 081-368-3667.
-
-
- ATONCE PC EMULATOR
- Silica Systems have been appointed the UK distributor of ATonce, the AT
- emulator from German ST peripheral manufacturer Vortex. ATonce fits
- inside any ST and runs an 8MHz 80286 giving a Norton Factor of 6.5.
- ATonce will retail at £199 and further details are available from Silica
- on 081-309-1111.
-
-
- SPECTRE UPDATE
- Following our news item last issue, HiSoft have asked us to point out
- that they will continue to supply Spectre 128 and offer full backup and
- upgrades to users who purchased Spectre from them.
-
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| Z*NET NEWSWIRE |*|
- |*||||||||||||||||||||||||||||||*|
-
-
-
- NEC INTRODUCES NOTEBOOK COMPUTER
- NEC introduced the UltraLite 286V laptop, a 6.5 pound 12 mhz battery-
- powered notebook computer, providing the connectivity, expandibility
- and functionality of a desktop computer. The UltraLite 286V laptop will
- begin shipping in September and will be available through NEC's
- authorized dealer network. The suggested retail price is $3,999.
- Standard configuration includes laptop, 2 battery packs, 20 MB hard
- drive, AC adapter, external floppy disk drive and 1 MB of RAM.
-
-
- MOTOROLA INTRODUCES TWO ADDITIONS
- Motorola announced this week, two additions to the popular 8-bit 68HC11
- microcontroller. The 68HC11K4 and 68HC711K4 double the bus speed of the
- original 68HC11 and feature a variety of memory configurations. The
- 68HC711K4, primarily used for emulation, will be available September
- 1990 in sample quantities for $250 in 84 pin PLCC. The ROM-based
- 68HC11K4 will be sampling in early 1991 and will be priced at $25 in 84
- pin PLCC.
-
-
- PORTFOLIO AND MAC
- Computer Friends Inc, at MacWorld Expo/Boston, announced the
- availability of a configuration which links Portfolio to a Macintosh.
- The package includes the Message Mover software which runs on both the
- hand-held unit and the Macintosh and provides intelligent file transfer
- between the two systems. The Ultimate Portable package contains the
- Atari Portfolio, Power Supply, the Atari Serial Interface, Message
- Mover Software for the Portfolio, Message Mover Software for the Mac and
- a cable to connect the Macintosh and the Portfolio. The suggested
- retail price for this configuration is $599.
-
-
- MEDIAGENIC LOSES $608,000
- Mediagenic announced this week that net revenues of $14 million for the
- first quarter of its 1991 fiscal year, ended June 30, and a net loss for
- the quarter of $608,000 or 14 cents per share. The company also
- announced that it had reached an agreement with its bank to extend its
- line of credit through Dec. 31, 1990.
-
-
- MICROSOFT SHIPS SQL SERVER
- Microsoft announced the shipment of Microsoft SQL Server, the
- intelligent high-performance database management system for PC networks,
- coupled with a range of support and promotional programs to accelerate
- the development of new client-server applications. Enhancements made to
- version 1.1 include: New DB-Library interface, Protocol-independent
- architecture, Network operating system independent, More flexible
- configuration, Easier administration, New BASIC Language Support,
- Support for Microsoft Windows Environment Version 3.0., Improved support
- for the SQL Server Database Gateway to DB2, and 30 days of free support.
-
-
- COMMODORE OFFERS FREE MONITOR
- Commodore has launched a limited-time offer to provide purchasers of a
- new Commodore Amiga 2000HD or Amiga 2500/30 with a free 1084S color
- monitor. The special offer applies only to purchases made at
- participating dealers between Aug. 1 and Sept. 29. This offer is not
- available in conjunction with any other Commodore promotion.
-
-
- TEENAGE HACKERS
- A 14-year-old hacker suspected of penetrating a Pentagon computer has
- been arrested with 12 others on charges of breaking into a computer at a
- university in Washington state. The boy was alleged to have broken into
- the computer at the City University of Bellevue in Washington in May,
- using a toll-free telephone number used by students and faculty,
- according of Senior Investigator Donald Delaney of the New York State
- Police. The boy, who signed into the computer as "Zod," allegedly set
- up a program that gave other illegitimate users access to the university
- computer. More than 40 hackers from across the country were believed to
- have penetrated the computer using the system, which required hackers to
- answer 11 questions to gain entry. "Zod" also was suspected of breaking
- into an Air Force computer in the Pentagon last November.
-
-
- MICHIGAN BELL "SMART" CALLING SERVICES
- Michigan Bell customers in many Detroit exchanges soon can have the
- first of a new generation of "smart" calling services, allowing them to
- receive only the calls they want, return missed calls easily -- even
- redial busy numbers while they're away from the phone. New services
- include: Call Screening, Distinctive Ringing, Automatic Callback, and
- Repeat Dialing. Call Screening is priced at $4.50 a month, the others
- at $4 a month. During a 30-day introductory period, Michigan Bell will
- waive a one-time setup charge of $7.50 for existing customers.
-
-
- LOGITECH INTRODUCES SCANNER
- Logitech announced an addition to its ScanMan line of hand-held
- scanners, ScanMan Model 256, scheduled to ship in October at a suggested
- retail price of $499 for the PC version and $599 for the Micro Channel
- version. The gray-scale scanner includes Logitech designed Ansel Image
- Editing Software, a high-performance scanning and editing software
- application featuring 256 gray-level image manipulation and designed
- specifically to run under Microsoft Windows 3.0.
-
-
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| GENCON |*|
- |*|MILWAUKEE GAMING EXPERIENCE |*|
- |*||||||||||||||||||||||||||||||*|
- by Dr. Paul Keith
- Z*Net Correspondent
-
-
- I have never been much for the D&D Adventures. At the risk of offending
- some, I have always thought that D & D was just a little bit too close
- to the edge for my likings. So, when I first heard of GENCON, I was
- less than anxious to get involved. But when Z*Net asked me to pop up
- and see what **Atari** was doing at the show, how could I resist? After
- all, Atari isn't exactly a big name with the D & D crowd either! Just
- what are *they* doing there?
-
- My first surprise came with the size of the show. GENCON bills itself
- as the largest gaming show in the world. I BELIEVE IT! I was surprised
- to find that most of the local hotels were full, making the search for a
- room something of a quest in itself. After I found a room, it was off
- to GENCON.
-
- The Mecca is Milwaukee's entertainment and convention showplace. In
- recent years, it was home to the Milwaukee Bucks, the pro basketball
- team. Linking across hotels and different buildings by an overhead
- walkway, the Mecca provides excellent facilities for this huge show.
-
- Entering GENCON, I found that there are a number of different ways to
- go: I could just see the show (via a spectators pass, easily the
- cheapest way to go) or I could PARTICIPATE in the show, via a games
- pass. Being a little new to all this, I decided to go with a single day
- participant pass, and just be a spectator for the rest of the show. The
- players pass allows me to purchase additional tickets to play in some of
- the activities that GENCON offers.
-
- In the GREAT HALL of the Mecca there were over 150 exhibitors occupying
- some 80,000 square feet of space. I found some great buys on some Star
- Trek T-shirts that I couldn't resist, and there were plenty of other
- fascinating items, like books, original art prints, computer software,
- handmade figures, costumes, jewelry, music, out of print collectibles,
- magazines, dice, and much much more. Over 500 role playing tournaments
- were available to GENCON game fair participants. Events included
- fantasy, espionage, science fiction, horror, military, historical,
- humorous, and super hero game events. The Role Playing Game Association
- sponsored more than 30 tournaments. Over 1000 players competed in teams
- against one another.
-
- As if to make me feel more at home, amidst all the fantasy was Atari's
- booth. Atari was represented by a dealer from St. Charles, Illinois,
- Computer Cellar, and personnel out of the Chicago area Lynx development
- office.
-
- The gang from Chicago were showing off some of the Lynx titles set to be
- released "real-soon-now (TM)" including Slime World, Road Blaster, and
- Klax. Lynx gamers have plenty to look forward to with these games, as
- the Road Blaster game is a VERY faithful rendition of the arcade
- classic. And although I am not familiar with the arcade version of
- Klax, I found the sound quality of Klax to be VERY impressive. Atari's
- Steve Ryno told me that Klax took up 2 Megs on the Lynx ram card!
- Yikes! Slime World is an original game for the Lynx that is developed
- by Atari's Chicago game pros, and looks to be tons of fun. In this
- game, you assume the identity of Todd, while he explores the underground
- caverns of slime. Another game that seemed to catch the eye of the D&D
- crowd was Gauntlet, the Third Encounter.
-
- Sales for the Lynx were disappointing though, as many people found that
- only have six titles for a close to $200 machine a little disturbing.
- Knowledgeable sources indicate that Atari has over 20 additional titles
- readied for the holiday season. If Atari got those out earlier that
- would help placate any further fears about software availability.
-
- Atari wasn't alone on the main floor of GEN CON, though. A familiar
- face was busy showing the Sega Genesis to show goers, none other than
- Cindy Claveran, the former User Group/Developer coordinator for Atari
- Corp. Cindy was doing a little test marketing for Sega at GEN CON, in a
- booth that featured six large TV screens showing some of the more
- popular titles for GENESIS. Not be overlooked was GEnie, stumping for
- the TSR Roundtable in the Great Hall. Sysops from the TSR RTC were on
- hand to show the many gamers all the advantages of being on-line (for
- less!). Interest seemed to be good, and the gaming crowd could sign up
- on-line at the show on the Mac II in the GEnie booth. Expert guidance
- from the TSR Sysops was helpful in getting the new users comfortable
- negotiating around GEnie.
-
- The second floor of the Mecca was transformed into a huge playing field
- for any of the gamesters in attendance. Open areas were set aside for
- many impromptu games of Risk, The Hunt for Red October, and Starfleet.
- Conference rooms were set aside for the attendees to enjoy some time
- with favorite game designers, and over ONE HUNDRED conferences were
- scheduled throughout the show. Also interesting to observe was a
- formation of gaming clubs, perhaps better recognized in the Atari
- Community as User Groups.
-
- And speaking of user groups, I caught up with Bob Brodie from Atari long
- enough to chat with him for a few minutes concerning the role that Atari
- was taking at GENCON. It turns out that Atari has been supporting
- GENCON for about three years now, albeit in a quiet fashion. The bulk
- of Atari's display upstairs was in the form of a huge gaming area,
- staffed by members of the MilAtari Ltd. User Group. Atari supplied over
- 55 color ST systems for this effort, as well as a stand alone Lynx tower
- with four Lynx (Lynxs? Lynxes? Lynxi?). Thirty two of the STs were
- used in two MIDI-Maze rings at the show. The balance of the STs were
- set up on tables adjacent to the MIDI-Maze rings for open gaming. The
- Lynx display was set up next to MilAtari's booth area. The whole floor
- had a feel of an Atari area, as when one entered the area the six large
- Atari banners caught your eye immediately.
-
- MilAtari members had donated some of their software for use, and
- MilAtari president Michelle Gross had convinced software developers like
- Accolade to provide copies of their software to offer a true "State of
- the System" showing of Atari game offerings. Among other popular
- offerings were ReadySoft's "Dragon's Lair" and "Space Ace". All in all,
- there were plenty of titles available for use on the ST. The quality of
- the Atari's graphics were not lost on the gaming crowd. And neither was
- the fun of MIDI-Maze! GENCON printed in their program that MIDI-Maze
- had been 1989's most popular computer game, and 1990 proved to be no
- exception. MilAtari members signed up people to play MIDI-Maze at set
- times throughout the show, and it never looked like there was an opening
- going to waste.
-
- [After the show, Bob Brodie confirmed for Z*Net that MilAtari had filled
- all but 15 slots for the MIDI-Maze schedule out of over 1500 slots for
- use. With the addition of the open gaming that was being enjoyed by the
- showgoers, we figure that Atari strutted it's stuff to over 2000 likely
- NON Atari users! That's over 20% of show attendance had a hands on
- experience with the ST! - ED.]
-
- But so many of us feel like were fighting the "game image" that Atari
- has, why should they appear at this type of show? Brodie replied that
- the people that think of Atari as a game machine are usually referring
- to the company's 2600/7800 line of dedicated video games, NOT to the ST.
- "While it is certainly true that the ST is among the most effective
- computers on the market for almost any task, it still can play some
- really great games," he noted. "What we are really looking for is
- opportunities to present Atari computers to the unconverted, rather than
- just always preaching to the choir." Brodie went on to remind us of
- Atari's recent involvement with a series of national DTP shows, with yet
- another one coming up this week in San Francisco (National Quick Print
- Show at Moscone Center). "We need to expose our products to non-Atari
- avenues" he said. "Sure, the exposure at Atarifest is terrific! They
- are almost always a fun time, and a great selling opportunity for our
- dealers and developers. But we also need to expand our presence in
- other markets. If all we did is go to Atarifests we would reach very
- few people that don't already own Atari products. GENCON is great
- opportunity to impress a specific group of potential buyers how good our
- products are."
-
- The Milwaukee Area Commodore Enthusiasts were also at the show, with 15
- Amiga's courtesy of Commodore. Members also brought in their personal
- machines, giving the Commodore group a full display of C-64s, C-128s and
- various models of the Amiga. Surprisingly, none of the machines were
- seen sporting stereo speakers, or any of the "hot" games like Dragon's
- Lair. Instead, the Commodore crowd seemed content to play lots of
- Populous and Falcon.
-
- When I first caught up with Bob Brodie, he was busy showing a Stacy to
- one of the Commodore user group officers. "Gee, it sure is nice to see a
- 68000 based laptop that costs less than a car..." the Amigan remarked.
- When Brodie was asked by one visitor for the phone number for Atari's VP
- of sales, he produced a Portfolio to look it up, the Commodore group
- leaders said "What is it with you Atari guys! Your computers just get
- smaller and smaller!!" While the Commodore crowd was clearly wishful
- for a portable of their own, it turned out that they were even more
- envious about getting a manufacturers representative to the show.
- Despite persistent requests, none of Commodore's THREE user group
- coordinators could manage to spend any time at GENCON. ("Nothin' but a
- bunch of technocrats..." sniffed the user group officers)
-
- The other big name in the game area was NEC, with a twelve station set
- up showing off the NEC Turbo Grafix. The games were all shown on 20" TV
- sets with some flyers thrown around for good measure. I couldn't find
- anyone from NEC to chat with, but it hardly mattered. The display
- bespoke quality, and the games were quite busy, with a crowd of
- onlookers waiting for a turn. Many of the games shown rivaled the
- graphics on the ST, although they appeared to be just one after another
- repackaged shoot-'em up.
-
- All in all, I found GENCON to be a 180 degree change for Atari. I never
- would have imagined Atari participating in this type of venue. But
- after seeing the huge crowd at GENCON, I have to agree that it was a
- good move. This year attendance at GENCON was a whopping 11,800 people
- over the course of the four days. That tops any Atarifest by a wide
- margin. Coupled with the fact that these were NOT Atari fanatics, like
- those who populate the typical Atarifest, one can easily see that this
- type of exposure can only help our favorite computer company. Kudos to
- MilAtari Ltd.! Under the leadership of their president, Michelle Gross,
- hey gave Atari one of the best opportunities of the year to show off!
- May there be many more!!
-
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| GENCON 1990 |*|
- |*| AN OUTSIDER'S PRESPECTIVE |*|
- |*||||||||||||||||||||||||||||||*|
- by Mike Brown (LCACE)
-
-
- This past week, TSR, inc. sponsored the GenCon '90, annual gaming fair/
- convention held in Milwaukee's spacious MECCA convention center. I was
- invited to work and attend GenCon through the courtesy of Milwaukee's
- Atari user group, MilAtari.
-
- First, let me give you a little flavor for the size and scope of GenCon;
- During the course of the show, there are at least a thousand seminars;
- these include gaming sessions, game auctions, art shows, writers
- seminars, the costume contest, training (from specific game playing tips
- to "Game Master's Workshops"), movies (an average of 4 a day) and other
- game and fantasy related events held on site. Two of these events were
- heavily supported by Atari; the "Open Computer Gaming" and "MIDIMaze"
- sessions.
-
- To support these events, Atari supplied MilAtari with over 50 complete
- ST and Mega systems, a LYNX show display that enabled attendees to
- sample the various LYNX titles available, as well as Bob Brodie and
- several members of the Atari Lombard (Chicago) staff (who never stopped
- "working the crowd" long enough for me to get a word with!) to assist in
- any way needed.
-
- My first day at the show, I helped with MIDIMaze contest sign-up, which
- sometimes seemed like feeding time at the zoo. It was incredible the
- number of people that were interested in playing MIDImaze. MilAtari had
- two full 16-player rings set up with 1 hour games starting every 30
- minutes from 8:00 AM to 11:00 PM most of all four days of the show.
- Waiting lists to get into a MIDIMaze game if a "reserved" player did not
- show were staggering. I remember one waiting list for an already "full"
- evening game opening was around 20 names long! In spite of the mayhem,
- the MilAtari staff kept order and did a very professional job of running
- the tournament. Individual game winners were awarded "MIDI Master"
- buttons made right on the show floor using Casico Music's Calamus DTP
- demo system, as well as show-provided gift certificates and valuable
- prizes donated by Atari Corp.
-
- The other big attraction in the Computer Concourse was the "Open Gaming"
- area. For a paltry $2 an hour, a gamer could rent an Atari ST and
- choose from a vast collection of game and strategy titles to play.
- Many, many people were exposed for the first time to the ST's wonderful
- graphics, sound and user-friendly features. One player that I remember
- said (with some self-righteousness in his voice) that he was a "...Mac
- user, but these 'taris were not *too* different (from the Mac)..."
- (Apple had no involvement in GenCon, the only other companies in the
- computer concourse were NEC, SEGA Commodore, and Bally/Midway). Atari's
- area was by far and away the largest in terms of square footage, number
- of machines, and participant interest.
-
- Atari also supported an Atari dealer (Computer Cellar in St. Charles,
- IL) exhibiting at GenCon with great deals on the LYNX. I entered my
- name into their demo Portfolio, hoping to win it in their show drawing.
- That was the closest I was able to get to their booth, as it was VERY
- busy most of the time. I wonder how many LYNX systems went out of the
- door during the 4-day show?
-
- The saddest thing was that there was nary a demo ST unit set up on the
- VAST vendor floor. It would have been nice to see "Lord British"
- playing ULTIMA on an ST in the Origin booth, Advanced D&D on an ST in
- the SSI booth or at least support from FTL for the ST version of Chaos
- Strikes Back.
-
- As mostly a non-gamer, I found GenCon to be a very eye-opening
- experience, and education. If you are at all into any form of gaming or
- science fiction/fantasy, I'd advise you to contact the GenCon organizers
- at P.O. Box 756, Lake Geneva, WI 53147, for information on next year's
- show. If you can't wait, maybe you can make European GenCon (Nov. 30th
- to Dec. 2nd, 1990) to be held in the U.K.!
-
- Thanks again to Atari Corp. for their support, Bob Brodie for his
- guiding hand, and Michelle Gross' (MilAtari) show staff for their energy
- and highly professional management of the Atari-related events.
-
-
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| GLENDALE ATARIFEST |*|
- |*| Press Release |*|
- |*||||||||||||||||||||||||||||||*|
-
-
- * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
- * THE SOUTHERN CALIFORNIA ATARI COMPUTER FAIRE version 4.0b *
- * ...also known as "THE GLENDALE SHOW" *
- * *
- * September 15 and 16, 1990, at the Glendale Civic Auditorium, *
- * 1401 Verdugo Road, Glendale, California. Hours are 10 AM - *
- * 6 PM Saturday, and 10 AM - 5 PM Sunday. Admission is $5.00, *
- * or only $3.00 with any Atari User Group membership I.D. *
- * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
-
- The Glendale Atari Faire is a User Group sponsored tradition in Southern
- California, the West Coast's Premier Atari event since 1986. This will
- be the fourth show in five years at the same large auditorium in
- Glendale, California, just a few minutes from Burbank Airport and
- convenient to all of the metropolitan Los Angeles area. An attendance
- of over 4,000 is realistically anticipated, considering previous year's
- performances. Last year's Glendale show was cancelled due to
- conflicting dates with another show, which was then itself cancelled.
-
- With one month left before the show, organizer John King Tarpinian says
- that he is nearly sold out of the original floor space planned for use
- in the Glendale Civic Auditorium. He adds that if demand keeps up,
- convenient, quality additional space can be arranged. John says that
- the developers that appeared at the recent San Jose World of Atari show
- are booked for Glendale, plus lots more. Publicity for the Glendale
- show, including the vendor list, has been low key until now to avoid
- drawing attention away from that San Jose show.
-
- Here is the Glendale Show List of vendors, both of confirmed and
- unconfirmed "but likely" to attend. There are 45 of them so far, plus
- at least five user groups, making Glendale perhaps the biggest US Atari
- show of all time!
-
- ATARI Corporation American Music
- Best Electronics Bill Skurski Enterprises
- Branch Always Software BRE
- Beckmeyer Carter Graphics
- CodeHead SoftWare Computer Network
- C.O.P. D.A. Brumleve
- Datel Double Click
- FAST Technology Gadgets by Small
- Gold Leaf Gribnif
- Groves School of Music ICD
- ISD King's Domain
- Lexicor MegaMax
- Michtron MicroCreations
- Mid-Cities Migraph
- Neocept Practical Solutions
- Safari Fonts S.D.S.
- Sierra Seymour-Radix
- SliccWare STart
- ST Informer ST Journal
- Sprokits Supra Corp.
- Talon WuzTek
- XETOERIX Zubair Interfaces
- Z*Net News Service ... and more to come!
-
- Atari Corporation has promised major support including a very large
- display of the entire Atari Computer line of products. You can expect
- to see LOTS of the ST, STE, MEGA, STACY, PORTFOLIO, LYNX, and even the
- TT030 computers. Many of Atari's employees will be on hand to show and
- discuss the machines. Advertising and promotion of this user-group show
- is being provided through the generousity of Atari.
-
- User Groups will include HACKS, ACES, ACAOC, NOCCC, SBACE, BACE, and
- more. Volunteers from the groups will be providing the support for the
- entire show, including setup, loading and unloading, security, and
- staffing. They will also be available for short periods to assist
- vendors in their booths. All volunteers will be given a custom Canvas
- Tote Bag and Sun Visor (this is California!) with the Atari emblem on
- each. These are limited production and will be for volunteers only, NOT
- for sale! There will also be three $100 drawings, one each day of the
- effort, for volunteers only.
-
- Many seminars are already booked, including several with ATARI's BOB
- BRODIE, other officials, and technical support people. Other seminars
- that are planned at this time:
-
- * Desktop Publishing with CALAMUS - Nathan Potechin of ISD
- * Software Speeding up the ST/TT - Darek Mihocka of BRA-SOFT
- * Int. Assoc. of Atari Developers - Nathan Potechin, Chairperson
- * INTRODUCING NEODESK 3 - Rick Flashman of Gribnif
- * DAVE SMALL TALKS/MAC EMULATION - Dave Small of Gadgets by Small
- * NEW FROM CODEHEAD - Charles F. Johnson of CodeHead Software
- * Kids and Atari Computers -
- * PC Emulation -
- * ST Magazines and Online Newsletters -
-
- ...with more to be added and announced at the show.
-
- Door prizes, including a wide variety of software, accessories, and
- computer paraphanalia, will be awarded every hour, with some extra
- special drawings as well.
-
- Lodging information: The Burbank Hilton weekend rate is $59 per day.
- This hotel is adjacent to the Burbank/Glendale/Pasadena Airport, and
- will be where the Atari Corporation employees will be staying. Contact
- the Burbank Hilton at 818-843-6000. The Glendale Holiday Inn is the
- closest hotel to the show itself, and the weekend rate is $89 per day.
- Contact the Holiday Inn at 818-965-0202. These rates and hotels are
- neither endorsed or guaranteed by the organizers. Neither hotel is
- within walking distance to the Auditorium. This is Los Angeles, folks..
- expect to use CARS. Don't worry about traffic jams in this area,
- however.
-
- Directions to the show (once you have found Glendale, which is a
- Northern central suburb of Los Angeles): Take the Mountain exit of the
- "2" freeway and go West (down the hill) one block. Or, from the "134"
- freeway, take the Glendale Avenue exit, and go North one mile (Glendale
- Ave will become Verdugo Road). The Glendale Civic Auditorium, 1401
- Verdugo Road, is on the NORTH side of Verdugo. Large parking lots are
- on the WEST side of the building, with metered parking for TEN CENTS AN
- HOUR.
-
- The final booth sales, seminar schedule, and advertising space in the
- program are being arranged now. More information is available from the
- show organizer, John King Tarpinian, 818-246-7286, or by mail at 246
- North Brand #321, Glendale, California, 91203.
-
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| ATARI SWAPFEST II |*|
- |*| Press Release |*|
- |*||||||||||||||||||||||||||||||*|
-
-
- MIST Plans Atari SwapFest II
- Nashville, IN August 25,1990
-
- For a second year, an Atari SwapFest is planned at Nashville Indiana on
- Saturday, August 25, sponsored jointly by the user groups at
- Indianapolis and Bloomington known as MIST (Mid-Indiana ST). The
- SwapFest will be a meeting of minds and computers, in the beautiful
- Indiana countryside. Nashville is only minutes from many lovely gift
- shops, two state forests, and the Hoosier National forest.
-
- MIST Atari SwapFest II will open at noon August 25 at the Brown County
- Inn motel in Nashville at the corner of Ind. 135 and 46. Nashville is
- about 40 miles south of Indianapolis, and 15 miles east of Bloomington.
- Admission will be free.
-
- For swap, for sale or just for display... whether it's 8-bit or ST...
- even game machines... all are invited to bring software, hardware,
- gadgets, accessories, books, magazines, etc. Commercial sales and
- displays also are invited. There will be door prizes from local
- vendors, and Atari Corp. Raffle tickets will cost $2.00. There will
- also be a mini Midi-Maze tournament.
-
- Tables will be available for set-up at 11 a.m. with commercial vendors
- given first choice at that time. Closing time is 4 p.m. Table space
- will be free to non-commercial attendees, on a first come, first serve
- basis. Registration for vendors will be a whopping $10.00. Tables are
- standard motel dining room type (capable of seating three on each side),
- and covers will be provided by the motel. Our rental arrangement with
- the motel, however, is a low-budget deal and you should supply your own
- sign-holders and other fixtures. The motel will supply electrical
- power, but it is from a limited number of wall outlets so exhibitors
- will need to take along their own extension cords and plug strips.
-
- For more information, leave mail on GEnie to WLORING1, or: Call the
- BL.A.ST BBS at 812-332-0573 2400bps, 24 hours. Write us at BL.A.ST,
- PO Box 1111, Bloomington, IN. 47401. Call me by voice at 812-336-8103.
- Brought to you by MIST (Mid-Indiana ST), the merging of the ASCII
- (Atari St Computers In Indianapolis) and BL.A.ST (BLoomington Atari
- ST) user groups.
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| A PERSON'S PERCEPTION |*|
- |*| OF SOMETHING |*|
- |*||||||||||||||||||||||||||||||*|
- by David Plotkin
-
- (Reprint by permission from ST-JOURNAL MAGAZINE. Copyright 1990, All
- Rights Reserved. Do NOT reprint this article without the written
- permission of STJ Editor)
-
-
- Like most of you, I'm an avid user of the Atari ST, as I was of the
- 8-bit line preceding it. Although I've written programs in most of the
- languages available for the machine, I'm not really a programmer. (Even
- though my friend, David Small charitably refers to me as such.) Neither
- am I a hardware guru; I like software, and enjoy experimenting with new
- and exciting applications. And, while I review games, I don't play them
- much. I prefer to write, draw, construct 3-D models and build database
- applications. The ST, by far my favorite, gets more use than any other
- appliance in the house.
-
- As for personal statistics, I'm 36 years old, happily married to an
- attorney, and have a parrot which is sitting on my shoulder right now,
- whistling and saying, "hi there," in her most suggestive voice. I have
- an MS degree in Chemical Engineering from UC Berkeley, and work, as a
- data analyst in Human Resources, for Chevron Corporation.
-
- A person's perception of something is often more important than the
- facts concerning that which is perceived. Tom Peters, author of "In
- Search of Excellence," is fond of saying that "perception is
- everything." It isn't (as Peters is quick to admit), but it's close.
- Perceptions color everything we do, the products we buy, the decisions
- we make in life. As such, I recently had occasion to reflect on the
- general public's perceptions of Atari.
-
- What started this was a phone call from my brother-in-law, a salesman at
- a first class stereo chain, which has an excellent selection of
- equipment, knowledgeable salespeople, and irreproachable customer
- service.
-
- He had called me to state, "We're now carrying the Atari Portfolio and
- the Lynx, though, heaven knows why." Apparently, he felt that these
- Atari items didn't really fit in with the other high quality high
- performance equipment that these stores sell. I found his comment
- interesting, and began to think about how the Atari name is perceived in
- the "real" world - at least, in the US. It isn't a pretty picture.
-
- Before I launch into my commentary, I feel it's only fair to point out
- the facts about Atari, as I perceive them: They're a tightly run company
- with limited capacity for production and they've had to make choices
- about what to do with that production - i.e., send most of it to Europe.
- With limited engineering talent, they've also had to make some hard
- choices as to what to do with that resource. They're aggressive cost-
- cutters, sometimes to the detriment of people who depend upon a stable
- computer.
-
- The result of all this has been a public perception that Atari is a game
- machine company, that their computers are too hard to find, not worth
- the effort, lacking in support, etc. This image, even with the products
- that Atari has brought or will be bringing to market, will be hard to
- fight.
-
- The ST is an excellent computer. Maybe not state-of-the art any more,
- it's still a good value and easy to learn and use. The problem is that
- not many people know that. We're the Rodney Dangerfields of the
- computer world - we can't get no respect. I don't see that changing,
- because Atari won't spend the money to advertise and there just aren't
- enough of us evangelists to spread the word ourselves. Also, they won't
- increase the production necessary to provide a large supply of computers
- in the U.S. Despite the excellence of the machines, Atari's computers
- have always been pariahs in this country.
-
- A reputation as a game-machine company isn't necessarily bad. Atari's,
- since they have been overshadowed by Nintendo, Sega, and NEC, is more-
- or-less second rate. So the question remains: Will people buy an
- unknown product, such as the Portfolio, from the company? Maybe - if
- it's good and is presented correctly. In fact, it could even help
- enhance Atari's reputation. Even though the screen is small, the
- keyboard impossible to type on, and the machine costly (especially if
- accessories are added) the Portfolio is still a pretty nifty little
- computer; the built-in applications are nice, it's portable, and easy to
- learn and use.
-
- The problem, as I see it, is that the sales personnel who sell the
- Portfolio must understand it. Their demonstrations must sufficiently
- wow the customers so that they are willing to overlook the stigma
- attached to the name of Atari. As an example, when the company began
- selling their 8-bit line through mass merchandisers like Toys 'R Us,
- the people selling the machines knew nothing about them. As a result,
- buying decisions were colored by the reputation of the company,
- commercials, and by many things other than the quality of the machines.
-
- Atari's other great hope is the Lynx. It's small, with a high
- resolution color screen, and some really challenging games. Nothing
- else in its size range even comes close at the present time. So what's
- the problem? At $180, it's expensive. Even the Sega Genesis, a pretty
- impressive machine with more colors, sound, and a tremendous variety of
- game cartridges, costs less. There's also the matter of cartridges for
- the Lynx. Any avid gamer knows that the lifeblood of a game machine is
- a steady supply of Carts. But will anyone be developing these for the
- Lynx? That remains to be seen. In the meantime, Nintendo's sad little
- monochrome Game Boy continues to do well, because people trust Nintendo.
- They know there will be additional cartridges for the game.
-
- I think that the future hope for rescuing Atari's reputation lies
- neither with the Portfolio, a quality machine but one with a limited
- audience, nor with the Lynx, an impressive but expensive game machine.
- The answer lies with the ST and its successor, the TT. Market enough of
- these, make the public aware of their excellence and support developers
- of innovative software, and things will change. Until Atari gets back
- to these basics, everything else is just patch on a reputation needing
- more extensive repair. - DP
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| Z*NET DOWN-UNDER |*|
- |*| by Jon Clarke |*|
- |*||||||||||||||||||||||||||||||*|
-
-
- The changing face of the global networks
- ----------------------------------------
- ::The Humble BBS bites back::Part 3::
-
- ::Usenet::
- ::::::::::
-
- Where do you find 'Usenet'.
- ===========================
- 'Usenet' is a mail system that can be found at work, school, university
- or on a local BBS. Unlike the other mail systems 'Usenet' is normally
- associated with 'Unix/Zenix/Vax (and many other)' sites. All we have to
- do to find our local public 'Usenet' node is to logon to our local BBS
- and have a look at the BBS list that it carries. In here we will see a
- note saying that "XYZ BBS" carries 'Usenet'. Or if we have access to a
- network at school/work/Uni check out the mail section you may see
- reference to Usenet. The next step is to get validated on that system,
- and we are into the world of 'Usenet'.
-
- What is 'Usenet'
- ================
- 'Usenet' is a mail store and forward system. I enter a message into
- one of the many message/news_groups, it is sent to the Host site where
- it is sent to the Gateway (look in last weeks article for glossary).
- From here it is forwarded to your system or a system close to you, where
- it is then forwarded to your system. As I said last week "It is a
- little like the game of 'Pass it on', we all played". One thing to
- remember "Usenet' is truly _world_wide_. Of the mail I received this
- morning only one message was from New Zealand , the majority of them
- were from Europe and the United States.
-
- Who runs 'Usenet'
- =================
- 'Usenet' used to be associated with education facilities, and a few
- large companies. However these days we see more and more public_access
- systems caring the 'Usenet_news_groups/mail'. Usenet is run on a 'Vote'
- or on majority consensus. If you wish to start a new message group or a
- new node, those on the net locally have to vote on it.
-
- What are some of the topic's / News Groups in 'Usenet'
- ======================================================
- For Atari users there are Three main news_groups for our hobby.
- They are.....
-
- comp.sys.atari.st ::Atari ST news/messages::
- comp.sys.atari.8bit ::Atari 8 bit news/messages::
- comp.tech.atari.st ::Atari ST Tech news/messages::
-
- Along with the messages we also have the send and receive files
- these are avalible in the following groups....
-
- comp.binary.atari :: Atari files ::
- comp.source.atari :: Atari source code ::
-
- Please note the files are transmitted in special format and you will
- need a file called "uudecode" to turn them into a state that your ST or
- 8 bit will understand.
-
- Below is a sample of some of the news groups avalible on 'Usenet'. Bare
- in mind our local Gateway carries over a 1000 news groups so this
- represents a small sample only.
-
- aus.wanted
- bionet.molbio.evolution
- comp.binaries.amiga
- comp.binaries.atari <- Atari files area
- comp.compilers
- comp.edu
- comp.lang.c
- comp.mail.uucp
- comp.robotics
- comp.society.futures
- comp.soft-sys.andrew
- comp.sources.amiga
- comp.sources.atari <- Atari source code
- comp.sys.amiga
- comp.sys.apollo
- comp.sys.apple2
- comp.sys.atari.st <- Atari ST new/mail
- comp.sys.atari.8bit <- Atari 8 bit news/mail.
-
- A sample usenet message ::::
-
- Path: aaron!comp.vuw.ac.nz!am.dsir.govt.nz!dsiramd!marcamd!mercury!kcbbs
- From: STT@kcbbs.gen.nz (Jon Clarke)
- Newsgroups: comp.sys.atari.st
- Subject: Re: NZ_local echos' ??
- Message-ID: STaTus_Mailer_552
- Date: 01 August 90 13:58:01 GMT
- Organization: STaTus BBS, The Atari sySTem in Auckland, New Zealand.
- Lines: 16
- I was reading the comp.sys.atari.st and I thought I knew that name, from
- the southeren regions of the country.
-
- Well we have _usenet_ implemented on MichTron BBS version 3, after all
- the ho-har . STu has done it again! Unlike FoReM_ST we can not run
- uucp or uuslave.ttp on the front end so we have to do THE call and uload
- and dload the news. What are you using for uudecode.ttp Aaron? I
- dloaded one from GEnie in the weekend "uucode.arc" which has uudecode.
- ttp and uuencode.ttp in it. I love the 'uudecode.ttp', it sure deals
- with the binaries in a _very_quick_rate_.
-
- +---------------------------------------------------------------------+
- | o( ) Z*Net | ( )o STaTus BBS, the Atari BBS in Auckland,NZ |
- | / /\ Down-Under | /\ \ :: Join the Atari Users Association :: |
- +---------------------------------------------------------------------+
-
-
- Some sample sites on Usenet
- ===========================
- Organization: University of Michigan Math Dept.
- Organization: Koala Project, Bull Research France
- Organization: University of Dortmund, Germany
- Organization: USENET Public Access, Vancouver, B.C., Canada
- Organization: Beckemeyer Development Tools, Oakland, CA
- Organization: Michigan State University
- Organization: Chinet - Public Access UNIX
- Organization: Harvey Mudd College, Claremont, CA
- Organization: Otter Lake Leisure Society
- Organization: Orbital Mind Control Lasers, Inc.
- Organization: The University of Dayton Computer Science Department,
- Dayton,Ohio
- Organization: Stuttgart Net Systems, FRG
- Organization: Philips Information Systems, Apeldoorn, The Netherlands
- Organization: Computing Laboratory, U of Newcastle upon Tyne, UK NE17RU
- Organization: Edinburgh University Computing Service
- Organization: STaTus BBS, The Atari sySTem in Auckland, New Zealand.
-
- The Bottom line.
- ================
- If you have the oppitunity to get into the 'Usenet' network, go for it.
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| Z*NET ECHOS |*|
- |*| by Terry Schreiber |*|
- |*||||||||||||||||||||||||||||||*|
-
-
- On the Positive
-
- The Canada and United States are definitely two different marketplaces.
- Atari is still going strong and has a following in Canada. Canada
- sports more than double the dealer network with more coming online while
- the U.S. dealers are deteriorating rapidly. Dealers in Canada again
- came out strong for the back-to-school specials. Although dealers and
- Atari have had their grumblings in the past the dealers are again
- strongly behind the product.
-
- In a discussion with Rob McGowan (Product Support Manager, Atari Canada)
- I let my grumblings be known about the U.S. Atari market. What possible
- things could Atari do to turn this all around? He didn't have an
- answer. I suggested that the main reason for the failures in the U.S.
- was the snatch and grab attitude that Atari has shown - "Here is your
- computer, thank you for your money - good-bye" sort of like buying a
- hamburger at a drive thru. If you are going to do business this way
- then please let the public know. On the other hand you are telling
- dealers to sell the computers on the idea of support and service against
- the mass merchandisers. A combination of a first class restaurant with
- a drive thru service window. Please take a path, set your goals and
- stick to it! Is it no wonder the userbase is upset and doesn't know
- where it stands.
-
- Advertising has been sadly lacking in the North American market. Atari
- needs dealers, dealers need customers, customers must be educated in the
- positive points, the features, the benefits, and the rewards of owning
- an Atari product. A basic course in marketing - Atari looks at the
- consumer market and spots an opening for a computer product. They
- produce the product and try sell it to dealers who will in turn sell it
- to the consumer. The dealer will not buy the product if there is not a
- demand for the product. The consumer must be educated and advised that
- the product exists to create a demand at the retail level - this is
- usually accomplished by advertising.
-
- In advertising to sell a product you must be able to identify with the
- product. Advertisers use a lot of words and visual effects to get this
- point across to the consumers sometimes calling on the basics of sales.
-
- Why do people buy?
-
- - to reward themselves
- - to identify with a group or lifestyle
- - to appease a want or a need
- - speculation
- - impulse
-
- Atari must come full circle and come back to basics. They must create
- a want or need for their products in the U.S. to continue. Advertising
- again will play a key role in Atari's comeback - to point out again the
- features and benefits of the Atari product line. There is not a valid
- reason why this computer is not selling in the U.S. other than poor
- marketing on behalf of Atari itself.
-
- As for changing the userbase attitudes in the U.S., I haven't a quick
- answer. This is something that came to be over many years and perhaps
- it will take that long to change again - then perhaps it won't.
-
- During the last few issues you may have noticed that I have had a
- tendency to give Atari the benefit of the doubt and taken a positive
- attitude to the changes taking place. Atari has done very well in
- support and service in Canada and I feel that this will eventually work
- it's way in to the U.S. The end user attitude casts a giant shadow on
- Atari and until Atari comes full circle and gets back to basics, the
- userbase is generally un-approachable at this time. A quick and easy
- answer on this dilemma avoids me as over the years there has been more
- than one issue that Atari and the users have come to grips with. There
- is one place where they can start and that is the area of advertising.
- As with most end users I feel that if we had a larger userbase that some
- of the other problems would fall into line.
-
- On a personal note I do miss those reviews done by Alice and Mark so for
- next week I do plan on adding two reviews to this column. Look-it and
- Pop-it and Harlekin are at first glance excellent values - I will let
- you know more next week. As well a review on a new MIDI network that
- allows several keyboards to play together over the modem - In real time
- no less...
-
- Murray Brown, former Atari dealer turned Atari representitive is in my
- personal books as this month's "Atari's Man on the Go"! In the last
- year Murray has brought on-board not less than five new Atari dealers in
- British Columbia, instituted sales training programs, Desktop Publishing
- and Desktop Music seminars, and strenghthened the Atari userbase.
- Murray also convinced Atari into using a westcoast warehouse for the
- smaller dealers who could not afford to stock large amounts.
-
- Well at least Canada doesn't have any revolving doors!
-
- ISD Marketing and Atari have something big planned for the Desktop
- Publishing market. Details at this time were very sketchy but remember
- the "Pepsi Challenge".
-
-
-
- |*||||||||||||||||||||||||||||||*|
- |*| PD/SHAREWARE UPDATE |*|
- |*||||||||||||||||||||||||||||||*|
- by Ron Grant
-
-
- VAULT201.LZH by: Robert Fischer **FREEWARE**
- =======================================================================
- THE VAULT is a complete TOS compatible backup system, including a
- separate (included) RESTORE utility, called THE KEY. For those with new
- hard disks, there are two types of backups; image and file backups.
- Image backups, while fast and complete, create floppy disks that MUST be
- restored using the original program, while file backup programs create
- floppies that can be read from the desktop. THE VAULT is of the latter
- variety. However, due to a disk caching scheme, THE VAULT is fast. It
- is also entirely GEM-based and has a comprehensive help system.
-
- Some initial tests with THE VAULT lead me to believe that I'll be using
- it more and more often. It's easy, powerful, and has a very nice front-
- end. I can personally testify to it's error-checking! <grin>. It has
- a unique feature which allows you to backup subdirectories without
- backing up the main directory. This can be useful for those who don't
- particularly feel like backing up their programs every time, but need to
- back up the data folders within the master folder.
-
- The only nit I might have to pick is the LaTEX-formatted manual, which
- few people will be able to print. Fortunately, it's possible to read
- between the LaTEX codes in order to find out how to run the program, and
- the HELP system is good enough to get you started with the program right
- away.
-
-
- VALGUS20.ARC by: James R. Glenn **PUBLIC DOMAIN**
- ========================================================================
- If you're using your ST for business or other professional applications
- which require you to have a monochrome only system, and have noticed a
- dearth of monochrome games (either commercial or non) to help you
- relieve your stress, then VALGUS is worth a look. It also runs on color
- systems, and is admittedly better in color, but monochrome users have
- learned not to be too fussy about games.
-
- VALGUS is a Tetris clone, written in HiSoft Basic and DevPac assembler
- (source code is available from the author for a small disk fee). Don't
- look for the spectacular (and mostly cosmetic) graphics of the various
- commercial releases of Tetris. The graphics are adequate to let you
- find out why Tetris is considered such an addictive game, though! When
- I first booted VALGUS I expected to fool with it a bit, and then put it
- aside, but a few hours later I was still playing. Though not a Tetris
- aficionado, I feel that this 'clone' is a good game.
-
-
- U P G R A D E S ! !
- ---------------------
-
- RAMPL122.LZH by: John Harris **SHAREWARE**
- =======================================================================
- Version 1.22 is a bugfix of the previous recent upload of v1.2. Those
- of you with SHADOW and more than 1MB of memory can now utilize this
- program. Also, some display problems are fixed, and the ERASE DISK
- function now finds the RAMdisk properly.
-
- RAMPLUS is a fast and memory-efficient RAMdisk with a built-in print
- spooler which does not require a separate buffer. It works by using the
- available disk space in the RAMdisk, so if your RAMdisk is empty, your
- printer buffer grows without losing more memory. RAMPLUS also includes
- a mouse doubler and screen saver, and an optional GEMDOS fix that allows
- an extra 2K to be stored on every disk.
-
- Included in RAMPLUS.LZH is DESKFMT.ACC, an advanced yet easy to use disk
- formatter/copier/verifier that also installs a unique CALLFSEL accessory
- that makes intelligent guesses about what path you probably want
- displayed. This is handy for users of either UIS II/III or
- C.F.Johnson's Little Green File Selector. The DESKFMT.ACC will install
- two accessories, the formatter and the FSEL caller. I have found that
- when loaded into Multidesk, it does not install the CALLFSEL accessory,
- but otherwise works fine. It will communicate with RAMPLUS' print
- spooler, allowing you to abort any print job you may have going.
-
- D T P W A T C H ! !
- -------------------------
-
- Here are some fonts and clip-art that I've noticed uploaded in the past
- short while. None of these are reviewed at this time, but simply listed
- as available. I make no comment as to their quality or suitability to a
- particular purpose. Occasionally, some Public Domain or Shareware
- Desktop Publishing utility, font or graphic will make news, but for the
- most part these are just good, useful (and sometimes not so useful)
- additions to the DTPer's library.
-
- Calamus Fonts
- -------------
- OLYMPIA.ARC Sandy Cerovich
- UNVRSITY.ARC R.Kalford
- LET_GTHC.ARC R.Kalford
-
- Pagestream Fonts
- ----------------
- ('FONTVERTED' from PD Calamus fonts, and uploaded by R.Walshe. Text
- files in archives contain the text file by the original Calamus artist)
- CHANCER2.ARC CALIGRA2.ARC FLASH2.ARC WESTERN_.ARC
- DINGBAT2.ARC CELTIC3.ARC BURLOBLI.ARC OLYMPIC.ARC
- SOUVMEDI.ARC SOUVMED2.ARC
-
- Clip Art
- --------
- MARTART3.LZH, MARTART4.LZH from M. Spiller. Line art. Don't know what
- happened to 1 & 2; we presume they're around somewhere.
-
- BEARS_1.LZH, BEARS_2.LZH,.....BEARS_8.LZH from R.J.Brackett, these
- rather large (average 125K per LZH file) .IMG Clipart pics are of Teddy
- Bears.
-
-
- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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- Copyright (c)1990, Rovac Industries, Inc..
- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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