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- From CIS Atari Fora
-
- .... a sensitive topic is addressed. Falcon niche market?
-
- #: 75018 S8/Hot Topics
- 10-Nov-92 14:32:55
- Sb: #74998-#Falcon niche?
- Fm: SYSOP*Ron Luks 76703,254
- To: John J. Amsler 70275,676 (X)
-
- I think a very fair representation regarding the Falcon is this:
-
- Based upon reports from Dusseldorf and the BCS meeting, the Falcon
- does indeed have the potential to be Atari's salvation from near-death.
- It appears to deliver on the hardware promises that Atari has been making.
-
- However, that is only half the solution to Atari's problems.
- Marketing is the other half of the equation and that takes into
- consideration some of the more minor hardware items. For example, will
- there be a 2nd model of the Falcon with a detachable keyboard? etc.
-
- There are critics and enthusiasts on both sides of the debate drawing
- very different conclusions from the same pieces of evidence. As an
- interested observer, I can see some merit in the statements from both
- sides. Let me try to summarize my feelings as they stand today:
-
- I'm encouraged by the fact that Atari seems to have delivered on the
- basic hardware design. Although I have not yet seen the Falcon, enough
- people I know and trust have seen it and they are basically satisfied.
-
- Now, the marketing decisions, advertising decisions and final form of
- distribution will make or break it for Atari. This first machine does not
- have to be perfect, does not have to satisfy everyone completely, no be
- priced at 1/3 the price of a comparable clone. *BUT* (and this is a big
- but) it must be GOOD ENOUGH, SATISFY ENOUGH PEOPLE, and BE PRICED LOW
- ENOUGH to be ENOUGH of a success to enable additional models to be
- manufactured and sold.
-
- Quite frankly, hardware design has not been a big problem for Atari as
- they have shown in past models and reaffirmed with the new Falcon. Its the
- marketing/advertising/sales follow-up that has gotten them into the
- precarious situation they are in now, and thats where all eyes are
- focused.
-
- In my opinion, we need to focus less on what the Falcon CAN do but
- rather on what will be done with the Falcon.
-
-
- In reply Peter Joseph comments....
-
- #: 75593 S8/Hot Topics
- 19-Nov-92 23:02:28
- Sb: #75018-Falcon niche?
- Fm: Peter J. Joseph 71540,3347
- To: SYSOP*Ron Luks 76703,254
-
- Well said Ron. You know, I'm frustrated. I haven't been around here
- much the last couple of months. I've spent some time over the last few
- days reading hundreds of messages here to try to catch up on what's been
- going on. I didn't even know about the Falcon until just a couple weeks
- ago. What I've found here is that nothing has really changed.
-
- I think I've figured out why people bought STs over PCs. They're
- using the hundreds of dollars saved to log on here and compare their STs
- to PCs. I've read over 200 messages that are basically repeats of the same
- stuff I read last year when the TT appeared and again with the STBook;
- everybody wants to be as good as a PC but noone wants a PC. It's
- ludicrous. It's a waste of time. The way I see it, several people here
- think they could do much better in the computer industry than Atari.
- They've got all the best ideas for what would make a perfect computer; but
- what would it cost? Hey, I'm not trying to defend Atari's business
- practices. Quite frankly, their business practices suck from where I'm
- sitting. But, I also know that from where I'm sitting I can't see what is
- going on inside Atari Corporation so I'm not gonna waste time bellyaching
- about a company that is trying to stay afloat in an industry that is
- virtually monopolized by the IBM standard.
-
- So, the ST was great but 'it lacked this and it should have had that'
- and so on, so Atari gave us the Mega. That was great too 'but it still
- should've had this and that, and we want a portable' so Atari replied
- with the STacy; 'oh, we don't like that at all, that won't sell' so it
- didn't and that's a piece of history. Portfolio. 'Cute, for a toy PC'.
- "Here, try a TT", Atari said. 'Nice! But alas, it's still weird here and
- there, and compatibility, and it's pricey'. MegaSTe. 'Now there's a
- computer; oh wait, only 16Mhz? Ick! Gee Atari, you're just not
- scratching our backs where they itch'.
-
- "Well take a look at this STBook!" says Atari. 'WOW! A true laptop
- with..aww, no backlit screen or floppy drive'. "Well, I guess they don't
- want that either; pull 'em in. Gee, what's gonna make these folks happy
- anyway?" they said. "Ok, let's get it right this time....folks, you're
- gonna love this new Falcon." 'Don't be so sure Mr. Atari, as always
- we've got our best naysayers picking it apart and comparing it to their
- PCs before you even get it finished. In fact, why don't you just not
- bother trying anymore Atari, we're so closed-minded about your ability now
- that we'd rip your products apart even if they plugged directly into our
- brains and 'became' just what we wanted them to.'
-
- Atari: "Fine, we've gotten a bit tired of you spoiled babies anyway;
- you're impossible to please. <Hey guys, I guess they still don't want our
- stuff in the U.S. Let's redirect our efforts to the other countries again
- and forget this useless market altogether.>"
-
- Get the point? It's boring. It's a waste of energy. All we get is
- delayed or cancelled computers. The bottom line? My old 1040ST has
- _served my needs_ very well. I was going to upgrade to a MegaSTe but it
- looks like I won't do that now. Maybe I'll wait for the Falcon, I don't
- know; I really don't care. I'll lose more sleep wishing some Atarians
- were more productive than I will wishing Atari were. 'Nuf said.
-
-
- < Peter >
-
-
- P.S. Heh heh. I bet I'll get a few replies to this. :^)
-
-
- #: 75614 S8/Hot Topics
- 20-Nov-92 03:42:00
- Sb: #75343-Falcon niche?
- Fm: Greg Wageman 74016,352
- To: SYSOP*Ron Luks 76703,254
-
- Here's another bit for the stew.
-
- Today I got a flyer from Radio Shack, advertising their new "Multimedia
- PC" (their words), and coincidentally saw a TV ad for the same machine.
-
- It is a 25 MHz 80486SX with SVGA monitor, CD-ROM drive, 3.5" 1.44Mbyte
- floppy drive, 4 Megabytes RAM, 107 MByte hard drive, 16-million color
- Tandy palette chip, send fax/modem, WinMate(tm), MS Bookshelf, MS Money,
- MS Works for Windows, MS-DOS 5.0 and Windows, for $2200, plus $100 for
- their under-monitor stereo amp with built-ion speakers.
-
- I have the feeling that the ability to access CD-ROM ware on a true-color
- display at SVGA (1024x768) resolutions is going to sell more PC's than a
- DSP is going to sell Falcons with no software base. Especially since the
- prices for equivalently-equipped systems will be competitive.
-
- -Greg
-
- FALCON ->NEW CASE & BUNDLE
- ==========================
-
-
-
- by Dazz Freeman
-
-
- The Falcon range will expand in 1993. A consumer version and a CD
- Drive will be available. The consumer version will be repackaged in a new
- case and sell for 399 and be a 1Mb version (ie no MultiTOS just a games
- machine) and launched around May 1993. The consumer version will be
- packaged to appeal to games players but there will be only 1 or 2 games
- bolstered by productivity packages such as those available now. The idea
- is to get at the console users with the graphics and sound quality and
- make them see that a keyboard and processing power does have benefits
- (sounds like the same challenge that computers companies had in the
- early-mid 80s).
-
- The Falcon CD drive will be compatible with the dominant CD format at
- the time. Atari doesn't believe that it will be the CDTV format. It does
- believe that the format will emerge as Full Motion Video is incorporated
- into new systems.
-
- The 10,000 Falcons shipped this side of Xmas will sell to the techies,
- Atari reckon. There will be around 10 titles available this year but
- unlikely to be games. The vast majority will be published by Atari.
-
- Development machines are now being sent to the big games house, Ocean,
- US Gold etc. (Note that these houses have had the new Amiga 1200 for
- months!).
-
- In Jan 93 to May 93 the range of "life-enhancing" software will
- increase "dramatically" and around 5-10 games will appear. Gleadow admits
- that they will be "good rather than great titles" (dear oh dear!) and most
- published by Atari (I wonder why?) but developed by third parties. Space
- Junk is being worked on by Mirage, for instance. Some third parties will
- publish anonymously ;-).
-
- Gleadow reckons that the majority of the major houses will come online
- in June - Dec 1993, the theory is that they will have had the Falcons for
- 6 months and the techies will be demanding to get to grips with them. He
- also reckons that Comet and Dixons will be so impressed by now to start
- selling the Falcon.
-
- The big licence for Xmas 1993 will be available on the Falcon as Atari
- will get it for the Lynx any way.
-
- Gleadow reckons that 200-250,000 units will sell in 1993 making it the
- biggest selling home computer. (I personally can't see this at all and is
- a tactic to build up confidence in the retail and software house which has
- all but disappeared for the ST).
-
- In 1994, the new Sega and Nintendo machines will arrive presumably
- with interactive capabilities and backed up with advertising budgets that
- make Atari's losses for this year look like peanuts. Gleadow doesn't yet
- have an answer for them and is relying on the Falcon (and presumably the
- Amiga) having taken over that market (10-15 year olds).
-
- The Commodore Amiga 1200 was released last week featuring 32-bit
- architecture and the AA custom chip set, IDE internal interface, 2Mb RAM
- and a floppy disk drive. Selling at 699 and hitting stores this week, it
- will be a serious challenge for the Falcon. As all the major games
- publishers have games already written for it the Falcon doesn't have much
- of a chance up till Xmas this year attracting the console market they are
- clearly aiming at - a market not in the least interested in DSP because
- they don't know what it is or what benefits it will give them.
-
- Commodore plans to sell 30,000 units this year (compared to 10,000
- Falcons).
-
-
- Falcon discussion from Cat. 14, Topic 20, Msgs. 72-90...
-
- From Jim Allen (Fast Tech) -
-
- The blitter question is:
-
- During DMA and graphics operations, does the blitter chip place onto
- the 68030 address bus, and 68030 data bus, the address of and data of
- the operation. In other words, when the blitter draws a line, does the
- 68030 chip "see" the accesses as they occur, so that a _cache_ at the
- 030 chip's location can be kept up-to-date with the memory alterations
- the blitter makes. This will be ESPECIALLY important when a 68040 chip
- is used, so I HOPE Atari has done the correct thing, otherwise there
- will need to be OS changes to "flush" the 040 caches every time the
- blitter blits, etc.
-
- Also, does the 68030 always get put asleep using the standard DMA
- handshake pins when the blitter does it's thing? In other words, when
- the blitter does DMA/graphics, is the 68030 bumped off the memory bus
- using the DMA lines...this would allow an external cache to be
- "flushed" on all blitter activity, if the answer to the first question
- is NO.
-
- As for QIndex numbers: Running in ST HIGH compatibility mode, compared
- against TOS 1.4 in ST MONO, the Falcon (production, rev 4) produces:
-
- Memory 487
- Register 406
- divide 507
- shift 1737
- text 167
- string 172
- scroll 219
- draw 204
-
- Obviously it could use Warp9 ;-)
-
- Answer from John Townsend (Atari Corp.) -
-
- The Falcon030 has a 24bit Address Bus and a 16bit Data Bus. The
- expansion port on the machine represents that bus.
-
- The Falcon030 can have a minimum of 1 meg of RAM and a maximum of 14
- megs of RAM. Possible RAM configurations are 1meg, 4meg, or 14 megs of
- RAM.
-
- Jim.. Here are some answers to your BLiTTER questions:
-
- 1. Yes, during DMA and graphics operations, the BLiTTER does place on
- the A24/D16 bus the address and data of the operation. It works
- exactly like the ST BLiTTER did. In addition, the A24/D16 bus is the
- PDS bus in the Falcon030.
-
- In regards to your comments about flushing the cache in the 030, TOS
- currently does this.
-
- 2. Yes, the 68030 is bumped off the memory bus when DMA is active. I
- was told that it uses the standard 68K bus handshaking methods.
-
-