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========================================================================= (C) 1993 by Atari Corporation, GEnie, and the Atari Roundtables. May be reprinted only with this notice intact. The Atari Roundtables on GEnie are *official* information services of Atari Corporation. To sign up for GEnie service, call (with modem) 800-638-8369. Upon connection type HHH (RETURN after that). Wait for the U#= prompt.Type XTX99437,GENIE and press [RETURN]. The system will prompt you for your information. ========================================================================== Friday Night Special Edition Real Time Conference June 4, 1993 Dateline Atari! with Bob Brodie Host - Lou Rocha <[Lou] ST.LOU> Welcome to the June installement of Dateline Atari! with Bob Brodie, Director of Communications for Atari Corp. We are indeed privileged and appreciative to have Bob participate in this exclusive monthly conference with Atari users here on GEnie. As June flowers begin to blossom, Atari users are posting news of Falcon purchases. In the Bulletin Board there are daily messages from ecstatic new owners. New Falcon topics are opening as software notes are shared and compared. There is a very definite upbeat mood in the Atari ST RoundTable now that the Falcons have arrived in large numbers. If that were not enough, we have heard that the 65 meg hard drives have been upgraded to 80 meg units at NO EXTRA COST! I guess that is the reward for being patient :-) Tonight, Bob has returned to bring us the latest news on Falcon availability. He will also give GEnie users the first official announcements about Atari's newest product. Bob.... the curtain is rising. <BOB-BRODIE> Welcome to the June '93 edition of Dateline Atari! Settle back into your chair for a few minutes. Make sure you have your capture buffer turned on, or be sure to go to the library tomorrow morning to d/l the transcript from tonight's session; I've got lots of info to share with you tonight! First, I'm pleased to announce that shipments of Falcon030s are continuing with units for dealers to sell at this point. We presently have over 140 (yes, that is One Hundred Forty) dealers on board, in over 40 states. This is much better than where we were a year ago. We're very pleased that our decision to go with the new dealer agreement has brought us leverage to bring on new dealers! In fact, earlier today I got a call from one of our "holdout", older dealers that hadn't signed the agreement yet. He's having a change of heart, and I'm looking forward to him carrying Falcon030s. This is a very good sign!!! Also, we're pleased that we've brought on board another of our longtime partners, Pacific Software Supply, to be a distributor for the Atari Falcon030. We will be working very closely with them to ensure that the dealers that they sign up meet all of the criteria that we have established for Atari dealers. All of the dealers that Pacific Software brings on board will be signing the same dealer agreements as the dealers that we deal directly with. Of course, this means that Pacific is now also carrying a host of accessories for the Atari Falcon030 as well, like the sometimes elusive SCSI-II cables, a host of Falcon software, VGA monitors, and lots of other goodies for our dealers. In short, the dealers are getting another terrific resource to work with!! Some of you may recall that I indicated in the last Dateline Atari! we were still a ways off from being able to ship SpeedoGDOS and MultiTOS to existing Atari owners. Both of these products are shipping with Falcon030s. Today we received the diskettes back from the duplicators, and the manuals arrived a couple of days ago, so we're actually ahead of schedule at this point! We have begun assembling the packages so our customers will be able to purchase MultiTOS and SpeedoGDOS along with 14 BitStream fonts within a couple of weeks!!! The manuals for Atari Works have still not arrived, which means that we are still ON SCHEDULE <grin> for that product. Works should be in stock in approximately fourteen more days. The retail price for the products to current users has been slightly adjusted, and is now as follows: SpeedoGDOS - $64.95 MultiTOS- $59.95 Atari Works- $118.95 We have also done an incremental upgrade to the Atari Falcon030 in our on-going efforts to provide our users with the best units we possibly can. We have upgraded the Atari Falcon030 from a 65 meg internal hard disk drive to an 80 megabyte hard disk drive. We were able to secure the new mechanisms at the very same price as the 65s, so there will be no increase in price to our customers! Currently, Atari Falcon030s are shipping with the following programs on the drives: MultiTOS SpeedoGDOS Landmines Breakout CalAppt ProCalc Talking Clock They are also *supposed* to have on them Atari Works, System Audio Manager, Audio Fun Machine, and FalconD2D. A small number of machines got out the door without these programs installed on the drives. We will be shipping a mail-in card to the dealers that got these machines a card for their customers to mail into Atari so you will receive these products via mail. We apologize for the mistake. We are now in anticipation of another shipment of Falcons in about two weeks. Included in this shipment is going to be a number of units that will not have hard drives built in, specifically the Falcon030 with one meg of RAM and no hard disk, and with four megs of RAM and no hard disk. These units WILL NOT come with SpeedoGDOS, Atari Works, or FalconD2D. They will have everything else, including the hard disk utilities in case you have your own SCSI hard disk. We will be selling at a later date a hard drive upgrade kit, which will ship with Atari Works, SpeedoGDOS, FalconD2D, MultiTOS, etc. on the hard drive. Regarding applications for the Atari Falcon030, Bill Rehbock has passed on to me some information concerning products and availability. Please understand that I am not professing literacy in all (or for that matter, any) of these products. I am simply passing on some interesting information to our users. I hope that this will prove encouraging, and help demonstrate that the interest for Atari Computers is continuing to grow. In several cases, these applications will not only run on the Falcon030, but other Atari computers as well. Where I have commented about who will be carrying the product in North America, this is based on the best information I have at this time, and is subject to change. Notator Logic, a music applications, by E-Magic Cubase Audio, a music application, by Steinberg Inshape, a rendering application by Roald Christesen, carried by Oregon Research TruePicture, a retouching application, by HiSoft, carried by Oregon Research Harlekin3, a utility, by HiSoft, carried by Oregon Research OverGenlock, video software by Overscan, carried by COMPO Screenblaster, graphic expansion by Overscan, carried by COMPO Overlay, a video application by Overscan, carried by COMPO DA's Vector, a graphics application by Digital Arts, carried by Pacific Software Convector 2, an auto vectorization application from SHIFT, carried by Gribnif Zoom, an icon editor from SHIFT, carried by Gribnif MusiCOM, a music application from COMPO MusiCOM 2, a music application from COMPO Digitape, a music application from Trade iT, carried by Codehead Falcon Speed, a PC board, from COMPO TruePaint, a graphics application from HiSoft, carried by Oregon Research Pure C, a programming language from Pure GmbH, carried by Gribnif Pure Pascal, a programming language from Pure GmbH, carried by Gribnif Studio Photo, a retouching application from Eurosoft, carried by COMPO Chagall, a graphics application from Trade iT, carried by Codehead GT-Look II, scanner software, carried by Pacific Software Interface, a programming tool, from SHIFT GmbH, carried by Gribnif. As you can see, there really is a lot going on!!! In addition to all of that, we've been busy on the game side of things as well! We're ready to release three more titles for the Lynx: Gordo 106, Lemmings, and Jimmy Connors Tennis. I've seen eproms of these titles, and expect to have news on production in the near future. Also on the game side of things, as CES is going on in Chicago even as we speak, we've announced the Jaguar, our oft discussed new game machine. For those of you who haven't had a chance to hear about the Jaguar, here is our press release: Atari Corp., the founder of the video game industry and the creative force behind some of the world's best-known titles, has announced the launch of a revolutionary new multi-media entertainment system, the Atari Jaguar. The launch will be supported by aggressive advertising, promotion and marketing efforts to be centered in the New York market in the fall, with a national roll-out of the product within one year. The Atari Jaguar, housed in a futuristic casing, is an interactive multi-media system based on an Atari-designed proprietary 64-bit RISC processor. The 64-bit system is four times the technology currently seen in the market today. The Atari Jaguar features over 16 million colors in 24-bit true-color graphics and produces shaded 3-D polygons to be manipulated in a "real" world in real time. The Atari Jaguar also has real-time texture mapping and creates spectacular video effects. The sound system is based on Atari's proprietary, high-speed, Digital Signal Processor dedicated to audio. The audio is 16-bit stereo CD quality and processes simultaneous sources of audio data, allowing for very realistic sounds, as well as human voices, which are essential for future multi-media applications. The Atari Jaguar is truly expandable and will include a 32-bit expansion port which allows for future connection into cable and telephone networks, as well as a digital signal processing port for modem use and connection to digital audio peripherals such as DAT players. The unit will also have a compact disc peripheral, which will be double-speed and will play regular CD audio, CD + G (Karaoke) and Kodak's new Photo-CD(R). Currently, there are multiple software titles in development, which will be available on MegaCart(TM). Atari, known for such groundbreaking 3-D titles as "Battlezone 2000(R)" and "Tempest 2000(R)," will issue spectacular new versions for the Atari Jaguar. New 3-D game titles will include "Cybermorph(R)," "Alien vs. Predator(R)," "Jaguar Formula One Racing(TM)" and many more. Atari will license third-party publishers to join the Jaguar family. "The Atari Jaguar system will revolutionize the state of home entertainment as we see it today," said Sam Tramiel, president of Atari. "The idea of a 64-bit system is earth shattering and kids and adults will be amazed at both the imagery and manipulative capabilities. And we are proud that our entry into the multi- media entertainment category will be fully made in America." The Atari Jaguar will retail for approximately $200 and will be available nationwide next year. The Atari Jaguar packaged unit will include one software experience and a Power Pad(R) Controller with a ten-key pad and other special features. We did not show the Jaguar on the floor of CES. We have a videotape demonstrating the units capabilities that we are showing to developers and key retailers. We have been shipping Jaguar developer units for awhile now, and are very excited at the reception of our new unit. Rather than invest in an incredibly expensive rollout at CES, we've opted for a "special event" kind of rollout. We will conduct our event at a date to be announced in the fall. We are extremely excited about this project!!!! It has been much awaited by all of us in Sunnyvale, and we forsee it as a product that will recapture the attention of consumers throughout the world!! I've been pleased that already, in less than 24 hours after the press release has hit, a number of publications (even the foreign ones!) are calling in, and looking for as much information as possible. For the most part, we're sticking with the press release at this time. We will release specification sheets at a later time. One thing that I know the Tramiels are particulary excited about with this product, is that it will be an American prodcut, manufactured in America! I hope that all of you share our enthusiasm for that!!! With that, I'm ready to filed any questions that our members might have tonight, Lou. Let's talk Atari!!! <[Lou] ST.LOU> Thanks Bob. It does sound like more good news! Here come the hands.......:-) Our first guest in Charlie Townsley. <[Sexy] ARCHIVIST> Hi again Bob, thanks for being here. A little question about the pricing of the new programs from Atari: You quoted Atari Works as having a price of $118.95, does this include SpeedoGDOS as was suggested earlier? Or is Speedo extra at at the price of $64.95? <BOB-BRODIE> Speedo is included with Works for the users that purchase it...as a separate product, Charlie. They will also get the fonts. <[Just Folks] ARCHIVIST> Ah, OK I just wondered at the price jump. that's all. <BOB-BRODIE> I think it's actually lower, Charlie. We were going to charge for Works $129 <[Lou] ST.LOU> Thanks Charlie. Next is Bruce Welsch of the KC Fest. <[Bruce] B.WELSCH> Hi Bob, Great news about the Falcon. Will the manuals ship with the computers? And can we get a copy of the Jaguar Video to show at the show? And where can we get the Kodak CD drivers? <BOB-BRODIE> Bruce, as I indicated in my opening remarks, there were a few units that went out the door without the products, and the manual. The manuals for System Audio Manager, Works, Audio Fun Machine, FalconD2D are coming. We will be providing those via mail for the customers that already have them. Re the video, no...I'm sorry. That is not available at this time. Re the Kodak Photo CD stuff, please send email to B.REHBOCK, he will be happy to fill you in on the drivers. <Y.SIU> What will be the RRP for the Jaguar? And what price should the games be retailing at for the Jaguar? <BOB-BRODIE> RRP, you mean MSRP?? <Y.SIU> Sorry....Retail Price I meant.....:-) <BOB-BRODIE> Under $200. And no pricing on the games at this point in time. <Y.SIU> And more importantly, Atari appears to have lost many of its professional base in Germany, Austria and Switzerland. What will Atari do to regain those losses? <BOB-BRODIE> Yat, the professional users that you are referring to are by and large DTP people. We expect to be able to reclaim those people as more of the apps start to take advantage of the things in the Falcon030 like the DSP chip. On the other hand, your question seems to imply that we have lost ALL of the professionals, which is simply not true. We are GROWING a new, higher level, professional audio/sound/ music class of users that recognize the Falcon030 as a world class sound system!!! These users will continue to give credibility to the Atari line of computers. <[Brad] B.SUSLOVIC> Bob, just wanted to say that I had no idea of the broad nature of the Jaguar. WOW. How does one develop software for the Jaguar? What immense potential!!! go team <BOB-BRODIE> Brad, our developer support group here in Sunnyvale for the Jaguar is headed up by John Skrutch. Please feel free to write him, or contact him via Bill Rehbock here on GEnie and tell them that you are interested in becoming a registered developer for the Jaguar, and we'll be happy to pass along the necessary info to you. We appreciate your interest in developing for the Jaguar. <[Dave Munsie] D.MUNSIE> Thank you! Good Evening Mr. Brodie..I have two questions... First..Does Atari plan on having any regional reps to handle dealer sales regarding the Falcon? <BOB-BRODIE> Yes, Dave, we have a team of over 16 regional reps in place now. <[Dave Munsie] D.MUNSIE> OK, there are two two dealers in the Dallas/FT worth area....with over 2000 users in this area we are waiting for the Falcon to show up...any word on Megabyte and Computer Discoveries? thanks.. <BOB-BRODIE> David, I really don't care to discuss each dealer's status in public, as I think that it is unprofessional as a rule...but I will in this case say that we just got the app from Megabytes a couple of days ago, and we're still waiting for the rest of the package to come back from Computer Discoveries. So, with that in mind, I'd also like to point out there are two dealers already selling the Falcon in the Dallas Metroplex area, they are both Guitar Center locations. One is in Arlington, and one is in Dallas proper. Would you like the address and phone numbers so you can contact them to purchase one? <[Dave Munsie] D.MUNSIE> Maybe you could post it so I can pass it on to the others here? Thanks. <BOB-BRODIE> Send email, Dave. <[James] J.FRENCH2> Is the Falcon a transitional machine?? Jaguar seems to have more advanced technology thaty would fit nicely in a full blown computer. <BOB-BRODIE> No, the Falcon is not a transitional machine. They are 100% different animals. The Jaguar doesn't have many of the Falcon hardware "computer things", like SCSI, floppies, a monitor port, etc. The Jaguar will have many other features that are more focused toward entertainment and multimedia. But the Falcon is a versatile computer. <[James] J.FRENCH2> Can you tell us about the video hardware by Compo? <BOB-BRODIE> The hardware is really by Overscan, not Compo. Compo is going to be carrying it here in the US for Overscan. It will allow greater screen rez, like 800x600x256. It's shipping now in Germany to good reviews. I don't have pricing at this time, and suggest that you email COMPO, or bring it up in one of their topics here in the ST RT. <[Jeff] J.WHITE99> Naturally, most of my questions center on availability. Will the forthcoming shipment of F030s be of a size similar to the last? When is peak production anticipated? Did you mention D2D Systems in your application-compatible list? It is naturally reassuring that there is going to be some sort of effort by corporate to promote some of their products. Seeing that the Jaguar is only a consumer product and the Falcon really has a lot of direction to that market as well, what's the possibility of directing some of those efforts towards the birds as well as the cats. <BOB-BRODIE> Jeff, we never comment publically on the size of the shipments. If you look at the marketplace as a whole right now, (computer hardware that is) there are a number of well known manufacturers that are being very cautious about their productions capacities. Certainly, that is in repsonse to the still poor economy, where growth in the retail end is still quite small overall. We have seen at Atari, a number of our "traditional" marketing partners disappear over the last few years, like the Highland Stores in the midwest, which were once gigantic, and are now closed. So we will earmark production as the economy continues to slowly rebound. Re the sharing of the technology... I think that there is no question that there are things that can be used in future products (note the DSP stuff in the Jag) and we will apply those across all of our products. But the Falcon is a much different product than the Jaguar, make no mistake about it. I hope I answered all of your question, Jeff. All the /sends coming in made it pretty hard to read. Give me a call next week...we'll talk. <E.NIKOLAISE2> Bob I was just wondering if you have contacted Sculptured Software about becoming a Jaguar Developer. Also, can you tell us what video output the Jag. will have? SVHS <BOB-BRODIE> Erik, we'll release the spec sheet at a later time, not tonight. And I'm not at liberty to say who are developers for the Jaguar are at this point in time, sorry. <[ken] K.BURKENHEIM> I have one of the new Falcons with the 80 meg hd. I also am waiting for the software. I LOVE the machine and am typing to you on it in High REz and In color. <BOB-BRODIE> Ken, that's great to hear, I'm glad you're so pleased with your Atari Falcon030!!! We will do our best to get you the software as quickly as we possibly can. We got another rev of SAM today and I'm told that it is solid, as well as D2D. So, it should be working on the F030! Just a question of getting the manuals done now that the software is *FINALLY* solid. <[Brian G.] B.GOCKLEY> Hi Bob, Two Questions: Glad to hear you're on schedule with Falcon shipments. Will there be any for sale at the CT show next week? We have three dealers attending who have signed their ADAs, but don't _yet_ have any product to sell. We're looking forward to our best show ever, June 12-13 in Hartford, sorry you can't join us this year. <BOB-BRODIE> Yes, the dealers that we have authorized to sell Falcons at the CT Atarifest are The Computer Zone of North Attleboro, Mass and East Hartford Computer Repair. Both of them should have Falcons at the show. <[Brian G.] B.GOCKLEY> Thanks, Re: the Jaguar, what about a bundle of some old favorites like Asteroids, Space Invaders, Frogger for those users who cut their teeth on Ataris. (That's from Angela!) <BOB-BRODIE> Brian, those are great ideas. <[/sen 16] C.CASSADAY> Bob, how does one go about getting apps like Talking Clock, ProCalc, CalAppt, Landmine, and Breakout? I'm not going to purchase a Falcon030, but I will purchase MTOS as soon as it becomes available. Are some of these programs included with MTOS? <BOB-BRODIE> Chris, no those programs are not included with MultiTOS. MultiTOS and SpeedoGDOS both come with a text file telling every user how to sign up for GEnie, that I personally wrote! :) Re the other programs, I don't know what to tell you right now. CalAppt is a comprehensive program, and requires (at least I required) a manual in order to use it. The games....I don't know what to tell you yet about that. I'll see what can be done. They are written to take express advantage of the Falcon, but will work on other machines as well. My wife is cutting into my computer time at home on the TT so she can play Breakout. :) <[Stevan] B.STEVAN> Bob, From a dealers perspective will we get some sort of an upgrade from the 65MB HD to the 80MB as well as the other programs that were not shipped with the dealers units? Also with regard to service parts we have been unable to get just about anything since Atari Canada closed up...what is the situation with that. Also is Canada going to be getting any of those reps you were mentioning? <BOB-BRODIE> Stevan, No...there will be no upgrade from the 65 meg units. It was intended to be an incremental upgrade. Frankly, we were very surprised that it happened this fast. We thought that it would be longer before we got the newer drives. Sorry. Re the programs, I indicated in my opening remarks that there were a limited number of machines that went out the door without the programs that were supposed to be installed on them, and we apologize for the mistake. We will be sending the affected dealer(s) post cards for them to provide to their customers so that the can get the programs mailed to them once the manuals are ready. Re the Canadians, we have signed on a rep for the music side, and I'm attempting to bring on one for the Computer side as well. We'll see how it goes. I know that parts are a problem right now and we're trying to correct it. Right now, fax Shirley Taylor with your orders at 408-745-2088 and she will do the best that she can to help you with your parts needs. Also, don't forget that there are other suppliers than Atari, like BEST Electronics in San Jose, that stock just about anything and everything for Atari products. <[Yat] Y.SIU> Concerning the Central European market...there was much criticism about the fact that thre was no Falcon coming in a TT-like design, with a VME bus and/or '040? How are the plans for such a future computer...and if not an 040...what about the 16Mhz....MTOS is still too slow in my opinion to run on a Falcon030.... <BOB-BRODIE> Yat, I remind you of what I told you last month. I do not work for Atari Corporate, or the Europeans. I work for Atari US which also has Canadian responsibilities. Not Europe. I really am not in a position to comment on what the plans are for specifically for our European markets. I suggest that you take those issues up with Bob Gleadow, the GM of Atari UK. I will be happy...IN EMAIL, to provide you his contact info. <[Yat] Y.SIU> Sorry...my question was not meant to focus on Europe, but on the future of maybe some probable Falcons..i.e. Atari Products... Thanks for your answer.... <[pat] P.FORISTER> Bob, when using a Falcon030 without MTOS loaded will I still get the 3D gadgets? <BOB-BRODIE> No, Pat. The 3D gadgets are a result of loading a new version of the AES specifically designed for MultiTOS. <[Rob] R.ANISKO> Bob, - are there any plans to release any special filesystems for MultiTOS in the near future? I've heard good things about the Minix filesystem, for instance (in terms of speed, and breaking the 8.3 filename limit), and would be interested in seeing MultiTOS take advantage of such things. It would be nice to simply add a filesystem, and then pop in *any* disk format (like an Am*ga or M*cintosh formatted disk) and go from there. <BOB-BRODIE> Yes, Rob...I have spoken with Eric Smith, and there is some new things in the works for the file system, espcecially the extensions to the MINT file system. <[Rob] R.ANISKO> One other question - what would be your thoughts on maybe bundling some shareware titles on the Falcon's harddisk (like Gemview, ConNect, etc) that should already be suited to take advantage of the Falcon's capabilities? I'm not sure of the legal stuff, but it would be nice for those folks without modems to get a look at some of these programs (actually, bundling a modem wouldn't be a bad idea either |-) <BOB-BRODIE> I doubt if we'll bundle modems, Rob....not until we have our own DSP modem available. Most of the time, I think including shareware diskettes are a good tool for a dealer to use to make the customer feel that he is getting a enhanced value for his purchase. I got a ton of free software back when I bought my original 1040, and really felt good about my purchase. <SAM-RAPP> Hey Bob! What were the factors that lead to the decision to market the Jaguar in the New York Area as opposed to a nationwide roll out? Also, please elaborate on the Lynx situation. What happened to the new games? (2 a month!) What about the RPG's in specific? I can buy ST stuff easier than Lynx around here! <BOB-BRODIE> One of the major factors in the roll out in NY is that it is a densely populated area, with terrific media exposure that makes it easy to both sell and promote a product greatly, rather than doing a big rollout all over the US. Re the two games a month, right now it's been more like two games a quarter. I suspect that part of the reason for that is the emphasis has been to get the Jaguar ready, and we've made some sacrifices in order to ensure that that happened. <SAM-RAPP> One more question... any pricing/availability on the 16(14) meg boards for Falcon? GA. (and thanks!) <BOB-BRODIE> I should know that, but I don't. I know that we have a limited amount of them in stock right now, but I'm also told that Zubair is producing a 14 meg board, too. So you might want to check with them, and see what they're doing. <[Connor] CAN-ASST> Hi Bob! Part of one of my questions was already answered, but I called Atari a week or so ago to find out about Canadian dealers for pricing info and was told that there were only 2 authorized Falcon dealers in Canada... <BOB-BRODIE> Whoever told you that was mistaken. <[Connor] CAN-ASST> I called the one in Toronto and they weren't sure of the pricing. <BOB-BRODIE> The pricing is posted in the BB here in the ST RT. <[Connor] CAN-ASST> Thanks, Bob. <[Lou] ST.LOU> Connor, I believe Bob is saying that only US pricing is posted because of the fluctuating exchange rate. :-) <BOB-BRODIE> Actually, I can post it again right now if you would like. <[Connor] CAN-ASST> Ok, that would be great Bob. Thanks. <BOB-BRODIE> OK, Connor. The prices for the Atari Falcon030 follow. These are in US dollars, due to the fluctuations in the exchange rate that are presently happening. All prices are MSRP, GST and Duty are additional: Falcon030 1/0 814.98 Falcon030 4/0 1018.98 Falcon030/4/65 1324.98 Falcon030/14/80 1936.98 The price on the 4/65 is really for a 4/80, sorry. Old habits. :) <[Jeff] J.WHITE99> Trying not to incur wrath and still be pointed is difficult. Marketing... Any retailer of any product will tell you it is easier for them to support a product people are asking for. Why not advertise F030s as aggressively as Jaguars? ;-) You had mentioned the 'futuristic' aggressive advertising for the Jaguar. <BOB-BRODIE> Tell me about the Jaguar commercials you've seen, Jeff? :) It's like this...we recognize that we need to do more things to market the product. The problem is to do it a cost effective way that is going to make sense, and not burn up hundreds of thousands of dollars in the process. In looking at the most recent issue of Computer Reseller News, I see that for the top ten computer mfgs of desktop computer systems last year, there are only TWO that I recognize as doing any TV advertising for at all. In fact, a couple of them are people that I don't remember ever seeing any advertisement for at all, anywhere!!! So, on the one hand, building a demand for the product is a big item, but clearly, there are a number of different ways to go about it. Dealers always want to see you spending big, so they don't have to spend. On the other hand, being from the Bay Area, you've seen how effective a good partner in promotion can be used like Fry's Electronics. Virtually NO TV, but major print and radio ads. And their stores are full...I know, I shop there, too. So, we'll be looking for the Falcon at doing some cost effective things in conjuction with quality partners, both retail and developers. We want to resume doing things like the campaign we did with FOSTEX, Dr. T's, Steinberg, and C-Lab once before where we shared the cost of the promotion between all of us. It was great! And we also need other things, too, like POP materials. They will come, Jeff. Promise. <whew> <[Lou] ST.LOU> I want to thank Bob for bringing so much information to us tonight in the longest Dateline Atari! session so far. Given the numbers who attended, I am sure you realize how important these sessions are to Atari users. Thanks. I would like to thank all of you for attending tonight. It was great for me to see so many new and old names! Any closing comments, Bob? <BOB-BRODIE> Thanks, Lou. Another great job tonight in moderating such an excitable group. Well done, and thanks to all for attending.