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yello-digest          Monday, August 16 1999          Volume 02 : Number 144




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Date: Thu, 12 Aug 1999 13:49:43 -0600
From: Ernie Longmire/Lazlo Nibble <[e-mail]>
Subject: Re: (yello) Yello Strom

On Thu, Aug 12, 1999 at 01:49:41PM +0200, Kay Schlette wrote:

> For a couple of days Yello Strom (an affiliated company to Energie Baden
> Wuerttemberg) have been offering electricity in Germany. In wonder how they
> could adopt that name, I would have thought "Yello" was a protected name.
> Anybody any idea?

I can't speak to how trademark law works over there, but in the States a) you
have to explicitly trademark the mark (which as far as I know Yello hasn't
done) and b) the protection that gives you only works in cases where the use
of the name might cause confusion in the marketplace (I don't think Yello
sells electricity in Germany, nor is anyone likely to think they do based on
Yello Strom's use of the name :-).

"Mello Yello" is a popular soft drink in some parts of the United States...

- --
    Lazlo Nibble - [e-mail] - http://www.studio-nibble.com
                                                                           --


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------------------------------

Date: Thu, 12 Aug 1999 22:22:52 +0300
From: Marko Patsikka <[e-mail]>
Subject: Re: (yello) Yello Strom

Kay Schlette wrote:

> Hi everybody,
>
> For a couple of days Yello Strom (an affiliated company to Energie Bade=
n
> Wuerttemberg) have been offering electricity in Germany. In wonder how =
they
> could adopt that name, I would have thought "Yello" was a protected nam=
e.
> Anybody any idea?

Just because this company working with electricity and Yello working with=
 music.
I think because they working in very different field name is alloud.

- -Makke-
- ---------------------------------------------------------------------
Marko P=E4tsikk=E4                             Lieto        SUOMI-FINLAND
Personal homepage                          http://www.utu.fi/~eihapa/
Webmaster of Vauxhall Bedford Club Finland http://fly.to/vbcf




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------------------------------

Date: Thu, 12 Aug 1999 22:40:19 EDT
From: [e-mail]
Subject: (yello) YELLO trade mark

> Hi everybody,
>
> For a couple of days Yello Strom (an affiliated company to Energie Baden
> Wuerttemberg) have been offering electricity in Germany. In wonder how they
> could adopt that name, I would have thought "Yello" was a protected name.
> Anybody any idea?

LIkewise, I'm not aware of the how things are there, but if Yello applied for
international trademarks I bet there'd be more confusion. Anyway here in the
US several companies can have exactly the same name, and have it registered.
this is only possible if said companies literally have nothing to do with
each other. On a local and state level, for example, say, a flower shop in
Dallas, SF, LA or some back country village in Montana can all have the same
name, and register the trademark in their states. Likewise a butcher shop can
register the same name because their business has nothing to do with flowers
and does not create any competition between them. Once articles of
incorporation are filed, however, the corporate gene pool starts to dry up.
the companies can still keep their names, but ONLY if they cannot be
connected to each other in any way. Also of importance, many names and
slogans cannot be trademarked, copyrighted, or patented because they are too
common of a name, an everyday word used in X worldly language, or too many
versions exist as to create unneccessary confusion among the masses. Another
area is copyright, which is far more difficult to explain, and has greater
controls on names and products. However, a large corporation could possibly
own several types of busineeses with similar names or trade words and gain
control of the use of all of them in one shot, as such is happening in the US
with corporations now owning TV, radio and print publications within the same
market.

CP


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------------------------------

Date: Thu, 12 Aug 1999 21:27:01 +0700
From: "Dan Mastous" <[e-mail]>
Subject: (yello) Boris as a pitchman

Dear all:
In listening to Pocket Universe, really listening for the first time, I
thought about the opening and closing spoken word pieces and I thought
Dieter's his voice was just the kind of thick rich kind of forign sounding
voice that corperations are always looking for to talk about them in
comercials.  I can visualize him hawking Hondas or even Audis, or Xerox
copiers or something.  Has he ever done any ads?
Dan Mastous
[e-mail]
http://www.metro.net/srdm



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------------------------------

Date: Fri, 13 Aug 1999 22:03:05 +0700
From: "Dan Mastous" <[e-mail]>
Subject: (yello) Pitchman (cont)

I forgot to mention the comparison part in my last email.  Concerning Dieter
as a possible pitchman I was thinking of a comparison between him and Ken
Nordine.  Ken Nordine is a very well known (if you heard his voice)
commercial pitchman who also does albums of interesting material.  His most
well know was an album called Word Jazz and one called Son of Word Jazz back
in the early 60's.  He work is spoken work poetry (similar to Ginsberg or
Keroac) with background music.  In his early work he used sort of tripy
jazz, nowadays he has kind of spacey background to his work.  From
everything I've heard he is a very well respected artist, despite his
commercial work.
Dan Mastous
[e-mail]
http://www.metro.net/srdm



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------------------------------

Date: Mon, 16 Aug 1999 14:39:25 +0300 (EET DST)
From: Antti Koivum{ki <[e-mail]>
Subject: Re: (yello) Pitchman (cont)

On Fri, 13 Aug 1999, Dan Mastous wrote:

> Ken Nordine is a very well known (if you heard his voice)
> commercial pitchman who also does albums of interesting material.  His most
> well know was an album called Word Jazz and one called Son of Word Jazz back
> in the early 60's.

This sounds very interesting. Are these albums easy to find? And is Ken
Nordine the voice in most of the movie trailers? This sort-of-Dieter-Meier
kind of voice.

Antti.

 [writing dead.letter][antti koivumaki <[e-mail]>]   - oh yeah -
  --- system halted ---



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------------------------------

End of yello-digest V2 #144
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