jQuery.extend(Drupal.settings, {"basePath":"\/","CTools":{"pageId":"page-528322a2a95dbdd43827ff035df6f8d1"},"googleanalytics":{"trackOutgoing":1,"trackMailto":1,"trackDownload":1,"trackDownloadExtensions":"7z|aac|avi|csv|doc|exe|flv|gif|gz|jpe?g|js|mp(3|4|e?g)|mov|pdf|phps|png|ppt|rar|sit|tar|torrent|txt|wma|wmv|xls|xml|zip"},"lightbox2":{"rtl":0,"file_path":"\/(\\w\\w\/)sites\/default\/files","default_image":"\/sites\/all\/modules\/lightbox2\/images\/brokenimage.jpg","border_size":"2","font_color":"000","box_color":"fff","top_position":"","overlay_opacity":"0.6","overlay_color":"000","disable_close_click":1,"resize_sequence":"0","resize_speed":100,"fade_in_speed":100,"slide_down_speed":100,"use_alt_layout":0,"disable_resize":0,"disable_zoom":0,"force_show_nav":0,"loop_items":1,"node_link_text":"","node_link_target":0,"image_count":"Image !current of !total","video_count":"Video !current of !total","page_count":"Page !current of !total","lite_press_x_close":"press \x3ca href=\"#\" onclick=\"hideLightbox(); return FALSE;\"\x3e\x3ckbd\x3ex\x3c\/kbd\x3e\x3c\/a\x3e to close","download_link_text":"","enable_login":false,"enable_contact":false,"keys_close":"c x 27","keys_previous":"p 37","keys_next":"n 39","keys_zoom":"z","keys_play_pause":"32","display_image_size":"","image_node_sizes":"()","trigger_lightbox_classes":"","trigger_lightbox_group_classes":"","trigger_slideshow_classes":"","trigger_lightframe_classes":"","trigger_lightframe_group_classes":"","custom_class_handler":0,"custom_trigger_classes":"","disable_for_gallery_lists":true,"disable_for_acidfree_gallery_lists":true,"enable_acidfree_videos":true,"slideshow_interval":5000,"slideshow_automatic_start":true,"slideshow_automatic_exit":true,"show_play_pause":true,"pause_on_next_click":false,"pause_on_previous_click":true,"loop_slides":false,"iframe_width":"600","iframe_height":"400","iframe_border":0,"enable_video":0},"thickbox":{"close":"Close","next":"Next \x3e","prev":"\x3c Prev","esc_key":"or Esc Key","next_close":"Next \/ Close on last","image_count":"Image !current of !total"}});
<p>The latest version of the Apple TV may face a more challenging market than its predecessors, according to one analyst. Previous versions had difficulties gaining traction, and according to Paul Erickson, senior analyst at IMS Research, the new and improved Apple TV may encounter a similar fate.</p>
<p>According to Erickson, Apple’s price reduction and added content options might not be enough to attract mainstream consumers.</p>
<p>"Today’s competitors are devices that are already in, or going into consumer households -- Blu-ray Disc (BD) players, game consoles, and connected TVs," he says. "These devices already integrate similar access to paid and free content. The most significant are game consoles and BD players – both of which trump Apple TV in terms of must-buy priority for consumers.” </p>
<p>Erickson also cites these obstacles to Apple TV’s success:</p>
<p>° Domestically, pay-TV penetration is very high, and HD VOD and DVR services are well-adopted and already available from all major pay-TV providers.</p>
<p>° Netflix supports Playstation 3 (PS3), Xbox 360, and Wii, and Hulu supports PS3 and Xbox 360. BD players and connected TVs already typically offer access to a larger, more diverse mix of online media services like Netflix, Hulu, Vudu, YouTube, Pandora, Slacker, Picasa, and Flickr.</p>
<p>° Playback of media on the home network is included in midrange BD players, PS3 and Xbox 360, and some connected TVs. These products support more versatile video playback than Apple TV, with support for DivX, AVI, and DLNA-compatible devices.</p>
<p>“Apple TV faces the strongest competitive environment for over-the-top video to date," Erickson concludes. "It does not seem to address a sufficient enough value gap in the market to entice consumers, due to the similar functionality that is already integrated into the Blu-ray Disc players, game consoles, and connected TVs they’ve already bought or are buying today.”</p>
<div class="links"><ul class="links inline"><li class="comment_forbidden first last"><span><a href="/user/login?destination=comment%2Freply%2F206873%23comment-form">Login</a> or <a href="/user/register?destination=comment%2Freply%2F206873%23comment-form">register</a> to post comments</span></li>
</ul></div>
</div>
<div class="left_inner_box_bottom"> </div>
</div>
<!--[if !IE]> End left box inner page <![endif]--></div>
<!--[if !IE]>End left content<![endif]--> <!--[if !IE]>Start right content<![endif]-->
<span class="field-content"><a href="http://forums.applecentral.com/ubbthreads.php/topics/537782/Analyst_sees_iPad_killers_less#Post537782" target="_blank"> Analyst sees iPad killers le...</a></span>
</div>
</div>
<div class="views-row views-row-5 views-row-odd">
<div class="views-field-title">
<span class="field-content"><a href="http://forums.applecentral.com/ubbthreads.php/topics/537649/Small_business_accounting_soft#Post537649" target="_blank"> Small business accounting so...</a></span>
<span class="field-content">Introducing the App Hall of Fame!</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213485"><div style="background:#F5F5F5;">App discoverability continues to be a real issue. With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it‚Äôs largely forgotten. There are a few things developers can do to fix that, but those... | Read more »</div></div></div>
<span class="field-content">Gobliiins Are Coming</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213486"><div style="background:#F5F5F5;">In the midst of the huge Q4 launch schedule, the cult classic, Gobliiins, as well as the rest of the trilogy, are being ported to the iPhone in all of their original glory. The Goblins trilogy was a quirky Atari/Amiga game series from the early 90‚Äôs... | Read more »</div></div></div>
</div>
</div>
<div class="views-row views-row-3 views-row-odd">
<div class="views-field-title">
<span class="field-content">myPhoneDesktop – Chrome to iPhone Extens...</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213469"><div style="background:#F5F5F5;">Anyone who has used myPhoneDesktop knows that it is a fantastic tool for streamlining your onscreen workflow. Instead of having to type line after line into your phone directly, you can use myPhoneDesktop to type from your computer directly into... | Read more »</div></div></div>
<span class="field-content">AutoVerbal Talking Soundboard Pro helps...</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213471"><div style="background:#F5F5F5;">Being able to speak and communicate with others is something that many of us take for granted. It‚Äôs not so easy for many folks though, in particular for individuals with autism spectrum disorders, as well as those who have suffered various brain... | Read more »</div></div></div>
<span class="field-content">Get Your Roast Right With ‘Time To Roast...</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213473"><div style="background:#F5F5F5;">Roasting meat, in the cooking world, is about as simple as it gets. The greatest roast recipe I‚Äôve ever found is from Michael Ruhlman‚Äôs website, with the recipe titled, ‚ÄúThe World‚Äôs Most Difficult Roasted Chicken Recipe.‚Äù | Read more »</div></div></div>
MacTech is a registered trademark of Xplain Corporation. Xplain, "The journal of Apple technology", Apple Expo, Explain It, MacDev, MacDev-1, THINK Reference, NetProfessional, Apple Expo, MacTech Central, MacTech Domains, MacNews, MacForge, and the MacTutorMan are trademarks or service marks of Xplain Corporation. Sprocket is a registered trademark of eSprocket Corporation. Other trademarks and copyrights appearing in this printing or software remain the property of their respective holders. Not responsible for typographical errors.
</div>
</div>
<div class="footer_bottom"></div>
</div>
<div id="bootom_foo_ter">All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by <a href="http://www.icreon.com">Icreon</a>.</div>
<div id="newuser-popup" style="font-size:14px">Greetings, and welcome to the new MacTech web site! Our home page is designed to be your <cite>Industry Dashboard</cite> -- so you can have a snapshot of all that's relevant in the industry in one easy location. Many readers tell us that because the information is updated so frequently, they are now checking the site multiple times a day.
Here's a quick run down of the features on the new web site, which can be subtle.
<UL><LI>We're running regular raffles. If you want free stuff make sure to register. <a href="/register">It's easy and only takes a minute!</a>
<LI>Registering for the site allows you greater functionality.
<LI>The first few blocks are original content from MacTech (for geeks) and our sister web site, MacNews (for general users)
<LI>Below that are MacTech's scanners, which scan the web and organizes it into News, Rumors, and Documentation. Updated every 15 minutes.
<LI>Our Whitepapers, Screencasts, and Videos section give you insight into great products
<LI>The Community Search narrows your search to the most relevant of Apple related sites for better results
<LI>The forums give you a place to ask questions, and share your knowledge.
<LI>Our partners at MacUpdate, MacPrices.net and the Jobs Boards keep you up to date
<LI>Want to see all the news in one big list? Check out our new <a href="/firehose">Information Firehose</a>
<LI>And, don't forget the Apple Central area, and ads throughout the site. Advertisers are what make the site possible</UL>
We truly hope you <a href="/register">register</a> so that we can keep you up to date about new features as they are implemented. And, please use the BETA button in the top right to provide us any feedback, suggestions or bugs. We love to hear from you. </div>
<!--[if !IE]>End pop_up<![endif]-->
<!-- Google Analytics now handled by Google Analytics Module in drupal -->
<!--VISISTAT SNIPPET//-->
<script type="text/javascript">
var DID=13280;
var pcheck=(window.location.protocol == "https:") ? "https://sniff.visistat.com/live.js":"http://stats.visistat.com/live.js";