A business card can double as a brochure, a circular, a wallet-sized advertisement. The cost to produce such a card is not much more than one pays for a standard card. . . . A business card can be more than a mere listing of one’s name, address, and phone number; it can be an advertising medium. . . .
That is what guerrilla marketing is all about.
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It is possible to generate word-of-mouth advertising. There are several ways to accomplish this. The first, of course, is to be so good at what you do, or to offer products that are so obviously wonderful, that your customers will want to pass on the good word about you. Another way to get the ball rolling is to give brochures or circulars to your customers. This reminds them why they patronized you in the first place and spurs word-of-mouth endorsements. A third way to obtain positive recommendations is literally to ask for them.
