It’s a rare business that will survive without successful, ongoing marketing. Marketing means promotion, and Guerrilla Marketing offers up a couple dozen creative, inexpensive promotion ideas. I’m still not sure what “guerrilla” means except that it is a good example of what’s in the book: the title is a marketing device itself — it catches your eye, makes you a little curious about it, costs nothing. The bulk of the book deals with advertising, which I view with great skepticism since reading Marketing Without Advertising (see separate review Ÿ). But I personally got several good ideas from the book, a couple of very good ideas, and one business-saving idea. What more could you want for nine dollars?
