Do you wanna start your own small business? A half-million people do just that every year, and a hefty majority of those people go bankrupt within a year. Why? For businesses started by novices, the Number One reason is probably lack of foresight. The people just don’t think their ideas through very well. They don’t do any “market research,” which is just a fancy term for “look before you leap.”
It’s a real shame, too, because a few nights reading with these few well-chosen books would save a lot of these failed businesses.
