Quantify — Tell HOW MANY, HOW OFTEN, describe tangible products and results. Examples: “supervised 10 people,” “produced 24 consecutive issues of a 16-page newsletter,” “sold a million dollars of real estate the first year as an agent.”
Create Pictures in the reader’s mind — Quantifying is one way (you can SEE the 10 people above, and the 16-page newsletter and the million dollars). Being very explicit is another; avoid vagueness. Generalizations do NOT create mental pictures and so they don’t “register” with the reader.
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“CAN’T I JUST SKIP THE JOB OBJECTIVE? I DON’T WANT TO LIMIT MYSELF.”
NO!
Clearly stating your Objective serves to FOCUS you, not to box you in. It’s critically important to KNOW WHAT YOUR OBJECTIVE IS, as explicitly as possible, and to state it, and then to have everything else on your resume directly related to it. THAT’S what makes it a DAMN GOOD RESUME.