chain, avoid chain manufacturers and find plastics marketers.)
3. Get through to a decision maker. (Call the president’s office at 9 a.m., and someone
will put you in touch with the person who can give the project the presidential seal of approval.)
4. Prepare a licensing memo of seven or eight pages containing:
• The history of the innovation
• Background on the inventors (their qualifications)
• A rundown of the market and economics of the invention
• The package of intellectual property (patent, trademark, lawyer’s opinion and reputation, etc.)
• What deal you want (for example, a three-month option for $20,000 with right to renew at the same fee, with half of option fees credited against final license down payment).
