So you have a good idea. What next? For 90% of the folks with a good idea for a product, what’s next is failure - usually attributable to ineptitude. (I can vouch from sad experience that the sharks are many.) This savvy book is a useful guide for those who dare to bring their brainchild to market. The author concentrates on the strategies and tactics necessary for dealing with the realities of business, not rah-rah success stories that don’t tell you what the protagonists really DID.