Short written exercises provide a good change of pace from the highly verbal lecture/discussion format. They give participants a chance to process what has been said, to turn their thoughts inward and see how the topic applies to them.
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Should you do freebies? Should you charge lower rates for some groups than for others? Absolutely. Especially when you’re just starting out in the business.
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The tone you set at the beginning of the workshop will cue people on how to conduct themselves. If you allow a steady stream of chatter to go on as you are introducing the subject, the audience will presume talking during the presentation is acceptable. If you pause and wait in silence for the conversation to die down, they’ll get the message. If it’s a particularly rowdy group, be as aggressive as they are. Say cheerfully, “Hey!