The first two chapters of this startling book argue convincingly, and with documented proof, that almost all advertising is totally ineffective and an utter waste of money; and that most business owners, including top executives of large corporations, have been successfully duped into believing advertising is both necessary and productive in spite of obvious evidence to the contrary. The evidence presented — the at-times hilarious ads themselves, the statistics, the quotes from advertising executives, the Wall Street Journal articles — will actually make you laugh, or if you’re a buyer of advertising, maybe make you cry. Next time you see or hear an advertisement, think about it a minute. Would you buy what they’re trying to sell you? When was the last time an ad convinced you to buy anything? If you run a business, how successful have
