I’ve changed our business practices at Whole Earth since reading this book (and seeing the accompanying public-TV shows based on it). Paul Hawken’s central theme is that businesses are extensions of people, and that “successful” ones, like successful people, are valued by what they ARE, not by what they do, and certainly not by how much money they have in the bank. If you ARE a good company, you’ll BE a good person: helpful, interesting, honest, rewarded, and probably unstoppable. That’s success.
Hawken champions an economy powered by Service. His advice and anecdotes lead you to a means of imaginatively serving both customers and employees. It’s an inspirational tour of how good