Press clipping services have been around for almost as long as the press itself, and like the press, they’ve had to change with the times. Luce and Burrelle’s, two of the biggest and oldest services, still call themselves “press clipping” companies, but both offer far more than that. As basic services, they use topics or key words that you provide to pull clips from thousands of daily newspapers, magazines, the Dow Jones News Service, AP, UPI, and Reuters wire services. The cost of these services isn’t cheap. Both companies work on three month-minimum contracts, with Luce starting at $179 a month, and Burrelle’s at $181 (Burrelle’s does have a special one-month contract available for $260). Besides the price of the service, each clip will cost you between 95 and 97 cents.
