Burrelle’s has other options that can effect the total price: for instance, monitoring periodicals east or west of the Mississippi exclusively is cheaper than nationwide coverage; they also have special magazine-only, wire service-only, and Black Press-only options. Both companies mail clippings to you twice a week, so you can expect them from 10 to 14 days after publication. Luce’s IMPACT service compiles information from periodicals and puts them in management reports that can cover any topic or region of the country, and can even check your publicity costs by comparing the ad prices on a publication-by-publication basis. Burrelle’s has a service called NewsExpress, which pulls stories from the morning editions of 24 major city daily newspapers, and promises to have the stories on your desk by 9 A.M. that same morning.
