Although the bloom has faded along with the publicity, the running boom produced a multitude of converts, from joggers sold on the physical and mental rewards to the hardcore runners who can’t do without that race-day energy. Back in the boom days Runner’s World was the only show in town, but over the years The Runner kept trying harder, and that vitality produced a wider-ranging magazine. Runner’s World, recently purchased by Rodale Publications of Organic Gardening fame, keeps a tight focus on running. Take your choice.
