But the bulk of the book suggests otherwise, as telemarketing specialists increasingly replace grassroots volunteers, manipulating candidates’ positions to fit statistical models and “geodemographic” game-plans.
Recognizing how rapidly campaign technology is evolving, and how unexpected the synergies have been, Armstrong doesn’t try to peer very far into the future. He doesn’t really have to: just pulling together what’s already happening produces some future shock.
But he does predict a splintering of the two-party system soon, as well as growing difficulty in balancing personal privacy with political involvement.
While not meant as a how-to manual, there are enough tips, models
