Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have.
The second rule is: Never go outside the experience of your people. When an action or tactic is outside the experience of the people, the result is confusion, fear, and retreat. It also means a collapse of communication, as we have noted.
The third rule is: Wherever possible go outside of the experience of the enemy. Here you want to cause confusion, fear, and retreat . . .
The fourth rule is: Make the enemy live up to their own book of rules. You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.
The fourth rule carries within it the fifth rule: Ridicule is man’s most potent
