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CICA 1995 May
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UTIL
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PARAMD15
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PARASW.EXE
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BIZ
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MARK-DEC.CAT
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1993-10-01
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196b
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1 lines
mark-dec|present position|direct channel|indirect channel|very aggressive promotion|competitive promotion|token promotion|high-intro price|competitive price|measure of effectiveness||||||||||||||