In his epic poem, "The Hunting of the Snark", Lewis Carroll (of Alice in Wonderland fame) describes an eclectic band of travelers in search of the elusive Snark. The Boojum, a spectral, mystical Snark alter-ego figures prominently in the poem, but is never described or illustrated. Half a century later, an English botanist and aficionado of Carroll saw the strange Idria Columnaris tree, unique to Baja California and dubbed it a "Boojum". When we began our adventure careers over 20 years ago many of our trips took place in Baja California and we adopted the intriguing name, for better or for worse.

The name has grown on us. It's from a poem about an eclectic group of travelers, it's distinctive and it has just the right touch of whimsy which keeps with our conviction that a sense of humor is the key element in a safe and fulfilling travel experience. But, don't forget your passport.