- Multinationals -

Kellogg's promotion of McDonald's

Posted by: Anne Fox ( Ireland ) on April 19, 1997 at 21:37:26:

[OPEN LETTER TO McLIBEL SUPPORT CAMPAIGN]

Anne Fox
3 Fr Griffin Avenue
Galway, Republic of Ireland
Tel +353-91-582195 Fax +353-91-567153

[See description below of Kellogg's cornflakes box.]

I want to start a boycott of Kellogg's until they state publicly that they are withdrawing the packaging with this promotion.

My objection is the promotion of meat as part of a healthy breakfast when there are people dying from CJD which is related to BSE. Also the promotion of chicken burgers following the recent outbreak of Newcastle foul disease. Also, as you mentioned, the founder of Kellogg's was a vegetarian.

Other objections are to do with the reputation of McDonald's destruction of rainforests.

Please can you help with the campaign - ideas of who to contact?

Looking forward to hearing from you.

Anne Fox


    -------------------------------------------------------------
    KELLOGG'S CORNFLAKES BOX

    [Front: picture of Big Mac & McChicken Sandwich with "McDonald's - Free"]

    [Back:] When you've enjoyed a breakfast of Ireland's favourite
    cereal...KELLOGG'S CORNFLAKES of course, you can save these tokens towards another tasty treat - a McDonald's Big Mac TM or McChicken Sandwich TM - FREE at participating McDonald's restaurants in the Republic of Ireland or Northern Ireland.

    You'll find two tokens on 500g packets, three on 750g packets and four on the 1kg size.

    Big Mac TM [picture] - FREE with only 10 tokens.

    McChicken Sandwich TM [picture] - FREE with only 10 tokens.

    The first McDonald's Restaurant in Ireland opened in Dublin in 1977, and there are now over 40 restaurants trading in Ireland, employing over 2,000 people...serving 70,000 people per day, with around 19 million customers per year.

    McDonald's is committed to providing high quality, safe and healthy food to all customers, young and old.

    Whenever possible, McD's supplies are from [?] producers and must meet both the highest produce hygiene standards, and Government and EU regulations.

    Only Irish beef is used, again from approved EU sources.

    [List of the 40 stores in Republic of Ireland & N Ireland.]

    If you have a query or concern regarding Kellogg's promotion, please
    telephone 0800 626016 (UK), 1800 626016 (Rep of Ireland). The Kellogg's free phone helpline is open 8am to 6pm (Mon to Fri).

    Kellogg's is now on the Internet at: http://www.kelloggs.com




Follow Ups:

The Debating Room Post a Followup