- McDonald's -

stocks and advertisting

Posted by: richard barber,jr. ( Stock Holder, U.S.A. ) on December 16, 1997 at 17:40:09:

I purchase 3 yrs. ago stock from mcd , base on previous performance of the last 20 yrs. I have been very disappointed at the way the stock has been going in a unknown way. In last 20 yrs. your stock split appx. 11 times. Right know the way the company is going, they will lucky if the split in the next 5yrs. The next issue is your advertising, which I think you have lost contact with who you are try to reach. I personally think that you should going back to some of the old commercial you had in last 20 yrs. You are not trying to target the young children, instead the baby boomers. If you think about it, the baby boomers have the children and if you target the children. The children will ask the parents to go the Mc Donalds. You are loosing the friendly contact with the advertisment. Show more Ronald Mc Donald with the children. Happy Holiday


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