- McDonald's -

innovate not duplicate

In Reply to: Re: McPitas in Toronto - What will the McCopy next? posted by cappie on October 12, 1997 at 18:30:41:

: Well which is it? First you complain that they're copying from Wendy's when they test market pita sandwiches. Then you ask when they'll realize that customers want healthy food. Moreover, their clone of the whopper follows Burger King's clone of the Big Mac.

While I applaud McDonalds for finally introducing a healthier product, one would think as one of the largest companies on earth (by far the largest restraunter) they would be a little more on the leading edge, rather than wait for others to innovate. By doing so they are reall admitting that their strategy has been a failure, and the future reaaly lies with move to a healthier menue, as Wendy's and others are doing.

Follow Ups:

None.