Range of Spa concepts

a) Hotel or resort spa, day spa, club spa, destination spa, new age spa

     Treatment range- massage and spa treatments, exercise and fitness, meditation and yoga, wellness,

Conceptual Stage

Site visit

Market information and determination of market segment

Exiting competition analysis

Concept development- concept brief and business plan

Concept Plan

Financial Projection

Assist in the review of Architectural and Interior planning schemes, general room and facilities, to maximize logistic efficiency or to develop Interior and Design

Recommendation of equipment/product to suit the price point of your target group

Development of unique Spa services and  programme to attract your target market

No of amenities required

Assist in the development of Spa Collaterals and marketing materials

Phase II

Renovation and Project Management

Screening and Hire Interior Designer to develop spa layout and schematic Design

Inspection, project meetings, technical checklist pertaining to Spa facilities and requirement

Confirmation of equipment and products

Technical Advise

Licensing Advise

Determine Start up orders for products

Assist in Architectural and Interior Planning Schemes, General Room and Facilities to maximize logistic

Furniture Styling

Assist Renovation Management

Assist in Graphic Materials Development

Phase III

Recruitment and training phase

Staff selection and training

Development of operational control forms and operational procedures

Uniforms development

Allocation of trainer and senior consultant on site for 1 month

On the job training for key staff at existing Spa facility

Staff evaluation and review

Develop unique treatments for spa

Specialised training for Front Desk, Therapies, Operations

OTHER SERVICES

A) Feasibility Studies and Market Research

Market study

Review concept to meet location, market and budget

Site visit

Potential User Patterns

Existing Competition Analysis

Consumer profiling

B) Raising Capital

Business and Marketing Plan

Securing Management Team

Financial Forecast

C) Financial projections

Capital Expenditure List

Budget Analysis

Labor Assumptions

Compensation Packages

Incentive Programmes

D) Crisis Management

Sales Review

Operations overhaul

Implementation of Cost controls

Placement of new management team

E) Service Training

Customer Care

Service Recovery

F) Spa Management retainer

Spa set up and supervision

Setting and achieving service standards

Sales training and productivity measures

Budget setting and cost reviews to maximize profitability

Team building

Assist in development of Marketing and promotion

Staff evaluation and review

G) Computer Spa software program - Project basis

Recommendation and set up of Computer point of sale software program

H) Market Strategy and Tactics - Project or retainer

Development and Spa Brand management

Market development

Positioning

Sales driven promotions

Marketing tracking and quarterly surveys

Press Relations and media coverage

I) Training Retainer

Quarterly training and review for Trainer and therapists

Introduction of new techniques and treatments

On-call to provide trainer and therapists on short- term project basis

Operations Manual

Training Manual

Sales Techniques

J) Recruitment Services

Recruitment and Placement of Spa Directors, Managers, Trainer and Senior Therapists