i ΓÇó claim offers a new way to visualize argumentΓÇöwith 6 tutorials, an illustrated glossary, and over 70 multimedia arguments.
The tutorials offer concrete overviews and interactive assignments on fundamental qualities good arguments share. Arguments make claims. They come from a specific context. They are driven by clear goals. They use support carefully. They consider multiple viewpoints. And they use logic.
The glossary defines and illustrates 50 key terms from argument theory and classical rhetoricΓÇötying each abstract concept to a contemporary visual example.
The arguments section provides direct access to all the multimedia arguments on iclaimΓÇöover 70 arguments in all. This flexible visual index lets you browse the incredible variety of texts in multiple ways: by genre and medium (ads, comics, speeches, commercials); by type of appeal (ethos, logos, pathos); and by purpose (proposal, definition, evaluation).
Minimum System Requirements:
Windows 98, NT, 2000, or XP
Macintosh OS 9, or X
Launching iclaim visualizing argument
Windows
Insert the CD-ROM into the CD-ROM drive.
Double-click on the ΓÇ£My ComputerΓÇ¥ icon on your desktop.
Double-click on the ΓÇ£iclaimΓÇ¥ CD-ROM icon in the ΓÇ£My ComputerΓÇ¥ window. (For most computers, the CD-ROM drive is designated the ΓÇ£DΓÇ¥ drive.)
Macintosh
Insert the CD-ROM into the CD-ROM drive.
Double-click on the ΓÇ£iclaimΓÇ¥ CD-ROM icon that appears on your desktop.
NOTE: When you use iclaim, the CD-ROM must be in the CD-ROM drive.
Responding to the ΓÇ£readΓÇ¥ and ΓÇ£composeΓÇ¥ assignments on iclaim
Click on the notebook paper icon in the introductory text for the assignment section of the tutorial.
In the pop-up window that appears, click in the desired questionΓÇÖs text box. Type in your answer.
When you are finished responding to the questions, click on either ΓÇ£PrintΓÇ¥ to print out your answers or ΓÇ£EmailΓÇ¥ to email your answers. If you choose to email your answers, you will need to fill out the ΓÇ£ToΓÇ¥ and ΓÇ£FromΓÇ¥ email address forms. To print the visuals in the ΓÇ£composeΓÇ¥ assignment, click on the ΓÇ£print imageΓÇ¥ icon.
NOTE: In order to email your answers to the questions in the assignments, you must be online.
Technical Support
For technical support, please contact us at bfwpub.com/techsupport, techsupport@bfwpub.com, or 800-936-6899.
Contents
tutorial 01: arguments make claims
Cadillac advertisement
Worst-Ever VMA Outfits
Rewind Parents anti-drug advertisement
Got Milk? advertisement
Lou Gehrig speech
Calvin and Hobbes comic
tutorial 02: arguments have context
Ninja comic
IΓÇÖm With Stupid book cover
Gulf Wars movie poster
The New York Times headline
The Boston Globe headline
Our Only Vietnam Deadline poster
Adbusters Big Mac commercial
tutorial 03: arguments have goals
Volkswagen advertisement
Aesop fable
Bahamas commercial
Income chart
A Modest Proposal
Sims Online video game trailer
Remote control comic
tutorial 04: arguments use support
Black & Decker advertisement
Every Second Counts book cover
Honey Nut Cheerios box
ΓÇ£Please Drive As If Your Children Played HereΓÇ¥ street sign