KE SMI Version 1.0 is a powerful Unix based multi-user sales and market information system. Comprising a suite of fully integrated modules, KE SMI provides the user with extremely fast retrieval and flexible data handling facilities. The Customers module enables maintenance of comprehensive details of each customer, from name and address to industry type and behavioural notes. The Purchases module contains details of every purchase, including customer and product details, and method of response. A product may be purchased using a one-off transaction, by subscription or by standing order. A sophisticated Campaigns and Promotions module can be used to target customers based on a wide variety of criteria. The success of a campaign or promotion can be readily assesed using campaign purchase and revenue analysis reports. A variety of other report facilities are available including mailing labels, telemarketing lists and sales rankings.
John Doolan
Managing Director
Knowledge Engineering Pty., Ltd.
57 University Street
Carlton
Melbourne, VICT3053 3053
Australia
61-3-9347-8844
61-3-9347-3764 (fax)
john@ke.com.au
For applications in related solution areas, see the following indices: Data Management, Database, Integrated Office Software, Multimedia, Office Automation, the developer index for Knowledge Engineering Pty., Ltd. and the market segment index for Productivity Tools.
