SPSS Categories performs conjoint analysis and optimal scaling procedures, including correspondence analysis. Users can identify market segments, track brand image, and study package design and pricing options. CONJOINT performs least squares estimation on full concept data and incorporates holdout and simulation capabilities. ORTHOPLAN generates designs for fractional plans. PLANCARDS generates "cards" representing alternatives to be ranked. ANACOR performs correspondence analysis of two-way tables. HOMALS performs homogeneity analysis, extending the technique to multiway tables. PRINCALS does nonlinear principal components analysis. OVERALS performs nonlinear canonical correlation analysis. COO25
Sue Phelan
Sales Department
SPSS, Inc.
444 N. Michigan Ave.
Chicago, IL 60611
USA
800-543-6609
800-841-0064 (fax)
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For applications in related solution areas, see the following indices: Business Graphics, Data Management, Decision Support, Statistics, Volume Data Analysis, the developer index for SPSS, Inc. and the market segment index for Data Analysis.
SPSS Categories is a Trademark of SPSS, Inc.
