Feersum Enjinn is a customizable software application for delivering broadcast quality "Real-time Advertising." Using this product, agencies advertisers and retailers can create and deliver in near real-time commercial advertising that is customized to the market or customer group, incorporating information and entertainment content that is relevant to and targeted at the viewing audience.
A "Real-time Commercial" is created by developing a generalized design pattern or branding description, a set of creative assets (in the form of audio, video, graphics and animation), and a navigation map that defines the set of possible routes throught hte spot. At broadcast time Feersum Enjinn, activated either automatically or manually, chooses, renders and outputs a combination of creative assets that make up the commercial spot.
The designed pattern maintains the look and feel of the spot, keeping the brand image and message intact. Simultaneously, information and entertainment content is easily interchanged to fit the target audience. Output can be directed to any of the major broadcast formats.
Janice Ensminger
Director of Sales
Cornerstone Consulting Group
60 Green Street
San Francisco, CA 94111
USA
415-392-1144
415-392-3009 (fax)
janice@crnstn.com
For applications in related solution areas, see the following indices: Broadcast, Multimedia, Real-Time Graphics Display, Systems Integration, Video, the developer index for Cornerstone Consulting Group and the market segment index for Film & Video.
