Geodezix Consulting, located in Huntsville, Alabama,
provides expert consultation in the applications of Geographic
Information Systems (GIS) technology, geodemographic marketing,
site selection, and spatial database development to help
businesses obtain market intelligence to gain a competitive
advantage. Specifically, Geodezix helps those that must find and
locate retail outlets in a timely manner.
Geodezix needs to provide its clients with the most accurate
information on potential site development locations. Frequently,
clients require a complex combination of demographic and
geographic data, as well as detailed street-level information to
successfully answer their questions regarding the viability of
sites for their location of retail outlets. Clients want to see
target market distribution in a given trade area, major streets
and arterial ways, and basic geographic layout of the area.
Geodezix uses Microsoft MapPoint� to effectively combine the
multiple layers of geographic and demographic analysis and to
create a visual analysis of a prospective retail location.
MapPoint is first used to locate addresses of potential store
locations. A consultant then applies demographic characteristics
to a trade area to show the client if their target audience is
being well served. If not, thematic maps are generated to show
where the client needs to focus advertising campaigns, locate
sales offices, or determine the areas where coupons should be
mailed to increase traffic flow into their retail outlet. In
addition, if there is any additional information associated with
the customer's address, such as the dollar value of the purchases
that were made, Geodezix uses MapPoint to create a graduated
symbol map showing where the client's most frequent customers
reside and whether the company should place additional resources
in those areas to better serve them.