Amaranth Also called love-lies-bleeding or tassel flower (Amaranthus) Long, red, tassel-like flowers on plants 3 to 6 feet tall. Colorful leaves on some varieties. Varieties: Illumination, Early Splendor, Molten Fire, Love-Lies-Bleeding. Soil and Light Full sun. Tolerant of all soil conditions. Planting Start seeds indoors 6 weeks early, or plant outside after all frost danger passes. Comments Easily transplanted. Likes long, hot growing season. Use as a background plant in a mass planting or against a wall. Drought resistant.