Domestic Edition (U.S. & Canada)
Rate Base Circulation: 500,000
| Black & White | Full Page | 2/3 Page | 1/2 Page | 1/3 Page | 1/6 Page | ||
| 1X | $25,000 | $20,000 | $16,650 | $10,100 | $6,200 | ||
| 3X (3% discount) | 24,250 | 19,400 | 16,150 | 9,800 | 6,000 | ||
| 6X (6% discount) | 23,500 | 18,800 | 15,550 | 9,500 | 5,850 | ||
| 12X (12% discount) | 22,000 | 17,600 | 14,650 | 8,900 | 5,450 | ||
| 18X (18% discount) | 20,500 | 16,400 | 13,650 | 8,300 | 5,100 | ||
| 24X (24% discount) | 19,000 | 15,200 | 12,650 | 7,700 | 4,700 | ||
| 30+X (30% discount) | 17,500 | 14,000 | 11,650 | 7,050 | 4,350 | ||
| Two-Color | Full Page | 1/3 Page | 1/2 Page | 1/3 Page | |
| 1X | $31,200 | $25,000 | $20,800 | $12,550 | |
| 3X (3% discount) | 30,250 | 24,250 | 20,200 | 12,200 | |
| 6X (6% discount) | 29,350 | 23,500 | 19,550 | 11,800 | |
| 12X (12% discount) | 27,450 | 22,000 | 18,300 | 11,050 | |
| 18X (18% discount) | 25,600 | 20,500 | 17,050 | 10,300 | |
| 24X (24% discount) | 23,700 | 19,000 | 15,800 | 9,550 | |
| 30+X (30% discount) | 21,850 | 17,500 | 14,550 | 8,800 | |
| Four Color | Full Page | 2/3 Page | 1/2 Page | 1/3 Page | Back Cover | ||
| 1X | $37,500 | $29,950 | $25,000 | $15,050 | $46,800 | ||
| 3X (3% discount) | 36,350 | 29,050 | 24,250 | 14,600 | 45,400 | ||
| 6X (6% discount) | 35,250 | 28,150 | 23,500 | 14,150 | 44,000 | ||
| 12X (12% discount) | 33,000 | 26,350 | 22,000 | 13,250 | 41,200 | ||
| 18X (18% discount) | 30,750 | 24,550 | 20,500 | 12,350 | 38,400 | ||
| 24X (24% discount) | 28,500 | 22,750 | 19,000 | 11,450 | 35,550 | ||
| 30+X (30% discount) | 26,250 | 20,950 | 17,500 | 10,550 | 32,750 | ||
| Black & White | Full Page | 2/3 Page | 1/2 Page | 1/3 Page | 1/6 Page | |
| 1X | $29,300 | $23,400 | $19,500 | $11,750 | $7,300 | |
| 3X (3% discount) | 28,400 | 22,700 | 18,900 | 11,400 | 7,100 | |
| 6X (6% discount) | 27,550 | 22,000 | 18,350 | 11,050 | 6,900 | |
| 12X (12% discount) | 25,800 | 20,600 | 17,200 | 10,350 | 6,400 | |
| 18X (18% discount) | 24,000 | 19,200 | 16,000 | 9,650 | 6,000 | |
| 24X (24% discount) | 22,300 | 17,800 | 14,800 | 8,950 | 5,550 | |
| 30+X (30% discount) | 20,550 | 16,400 | 13,650 | 8,200 | 5,100 | |
| Two-Color | Full Page | 2/3 Page | 1/2 Page | 1/3 Page | |
| 1X | $36,600 | $29,300 | $24,300 | $14,750 | |
| 3X (3% discount) | 35,500 | 28,400 | 23,600 | 14,300 | |
| 6X (6% discount) | 34,400 | 27,550 | 22,850 | 13,850 | |
| 12X (12% discount) | 32,200 | 25,800 | 21,400 | 13,000 | |
| 18X (18% discount) | 30,000 | 24,000 | 19,900 | 12,100 | |
| 24X (24% discount) | 27,800 | 22,300 | 18,500 | 11,200 | |
| 30+X (30% discount) | 25,600 | 20,500 | 17,000 | 10,300 | |
| Four Color | Full Page | 2/3 Page | 1/2 Page | 1/3 Page | Back Cover | |
| 1X | $43,900 | $35,000 | $29,200 | $17,550 | $52,700 | |
| 3X (3% discount) | 42,600 | 33,950 | 28,300 | 17,000 | 51,100 | |
| 6X (6% discount) | 41,300 | 32,900 | 27,450 | 16,500 | 49,550 | |
| 12X (12% discount) | 38,650 | 30,800 | 25,700 | 15,450 | 46,400 | |
| 18X (18% discount) | 36,000 | 28,700 | 23,950 | 14,400 | 43,200 | |
| 24X (24% discount) | 33,400 | 26,600 | 22,200 | 13,350 | 40,050 | |
| 30+X (30% discount) | 30,750 | 24,500 | 20,450 | 12,300 | 36,900 | |
| Full Page | Black & White | Two-Color | Four-Color | Back Cover | |
| 1X | $10,550 | $13,300 | $15,800 | $19,850 | |
| 3X (3% discount) | 10,250 | 12,900 | 15,350 | 19,250 | |
| 6X (6% discount) | 9,900 | 12,500 | 14,850 | 18,650 | |
| 12X (12% discount) | 9,300 | 11,700 | 13,900 | 17,450 | |
| 18X (18% discount) | 8,650 | 10,900 | 12,950 | 16,300 | |
| 24X (24% discount) | 8,000 | 10,100 | 12,000 | 15,100 | |
| 30+X (30% discount) | 7,400 | 9,300 | 11,050 | 13,900 | |
| Full Page | Black & White | Two-Color | Four-Color | ||
| 1X | $8,350 | $10,400 | $12,450 | ||
| 3X (3% discount) | 8,100 | 10,100 | 12,100 | ||
| 6X (6% discount) | 7,850 | 9,800 | 11,700 | ||
| 12X (12% discount) | 7,350 | 9,150 | 10,950 | ||
| 18X (18% discount) | 6,850 | 8,500 | 10,200 | ||
| 24X (24% discount) | 6,400 | 7,900 | 9,450 | ||
| 30+X (30% discount) | 5,850 | 7,300 | 8,700 |
Bleed Charge for all editions: 15% (no charge for gutter
bleed). Rates for special advertising units, insert cards
and furnished inserts are available. 20% surcharge for
matched or fifth color (full pages only).
| Issue Date | Insertion Orders Due | Materials Due | ||
| October 1996 | 8/9/96 | 8/20/96 | ||
| November 1996 | 9/10/96 | 9/20/96 | ||
| December 1996 | 10/10/96 | 10/21/96 | ||
| January 1997 | 11/11/96 | 11/20/96 | ||
| February 1997 | 12/10/96 | 12/20/96 | ||
| March 1997 | 1/10/97 | 1/21/97 | ||
| April 1997 | 2/10/97 | 2/20/97 | ||
| May 1997 | 3/10/97 | 3/20/97 | ||
| June 1997 | 4/10/97 | 4/21/97 | ||
| July 1997 | 5/9/97 | 5/20/97 | ||
| August 1997 | 6/10/97 | 6/20/97 | ||
| September 1997 | 7/10/97 | 7/21/97 | ||
| October 1997 | 8/11/97 | 8/20/97 | ||
| November 1997 | 9/10/97 | 9/19/97 | ||
| December 1997 | 10/10/97 | 10/20/97 |
| Non-Bleed | Bleed | ||
| Full page | 7" x 10" | 8-1/4" x 11" | |
| (178 x 254 mm) | (210 x 279 mm) | ||
| Two page spread | 15" x 10" | 16-1/2" x 11" | |
| (381 x 254 mm) | (419 x 279 mm) | ||
| 2/3 page | 4-1/2" x 9-1/2" | 5-1/4" x 11" | |
| (2 columns) | (114 x 242 mm) | (133 x 279 mm) | |
| 1/2 page | 6-3/4" x 4-1/2" | 8-1/4" x 5-1/4" | |
| (horizontal) | (171 x 114 mm) | (209 x 133 mm) | |
| 1/2 page | 4-1/2" x 7-1/4" | Not available | |
| (digest) | (114 x 184 mm) | ||
| 1/3 page | 2-1/8" x 9-1/2" | (Not available) | |
| (vertical) | (54 x 242 mm) | ||
| 1/3 page | 4-1/2" x 4-5/8" | (Not available) | |
| (square) | (114 X 117 mm) | ||
| 1/6 page | 2-1/8" x 4-5/8" | (Not available) | |
| (1/2 column) | (54 x 117 mm) | ||
| Center spread | 15" x 10" | 16-3/8" x 11" | |
| (381 x 254 mm) | (416 x 279 mm) |
For bleed spreads, keep all live matter to a size of 15-1/8" x 10-1/8" (384 x 257 mm), centered on a film size of 16-1/2" x 11" (419 x 279 mm). For center-spread material, film size is 16-3/8" x 11" (416 x 279 mm). For full-page bleed units, keep all live matter to a size of 7-1/4" x 10-1/8" (184 x 257 mm), centered on a film size of 8-1/4" x 11" (210 x 279 mm).
Type matter on facing page spreads must be kept at least 1/8" (3 mm) away from the center fold on each page.
The publisher reserves the right to crop material for variation in trim size.
When proofs are desired for corrections, materials must be supplied one week prior to regular materials date.
Scientific American will accept four-color page and spread advertising submitted as digital data. Arrangements should be made by contacting Tanya DeSilva at telephone (212) 754-0596, fax (212) 980-8175 or e-mail tdesilva@sciam.com
Supply original film positives for web offset printing, right-reading, emulsion up. Indicate issue date, page positioning and any other instructions on proofs and films.
Film positives and proofs should be manufacturing in accordance with SWOP (Specifications Web Offset Publications) specifications. Total density of colors and gray balance should be in accordance with established industry guidelines. Halftone screen: 133 line. Correctly produced film and proofs are essential to achieve a faithful production press result.
FOUR-COLOR: Four offset proofs (plus three complete sets of progressive proofs, if available) on standard proofing stock using standard four-color process proofing inks and standard color bars.
BLACK & WHITE AND TWO-COLOR: When proofing for black and white, or black plus a second color (matched or process), at least three quality proofs must accompany film.
Supply a ruled-up proof with material to show desired
position on page after trim. Rule center fold for spreads.
For further information on advertising in the print version of Scientific American, contact Associate Publisher/Advertising Director Kate Dobson (kdobson@sciam.com).