
How do spammers get my e-mail address?
Avoiding Spam
Fighting Back
Doing business
sans spam
Online
resources for stopping spam.
Don't let Internet junk mail get
the best of you. Samantha Amjadali explains what spam mail is and what you can do about
it.
Last year the debate over cookies highlighted privacy
concerns on the Internet. In 1997 the focus has moved to 'spam' — bulk unsolicited
junk e-mail which mostly intends to part you from your money.
'EARN $3000 A WEEK!' cries one e-mail as it lands in your
inbox. 'MAKE MONEY WHILE YOU SLEEP!' trumpets another. (One of the hallmarks of spammers
is that they love using Caps Lock).
Spam, curiously named for the processed 'spiced ham' canned
meat, can arrive in newsgroups or via direct e-mail. They are usually identical in their
content but are delivered very differently.
Newsgroup spams are messages posted to newsgroups where the
spammer will flood one or more newsgroups with the same hyped-up promises.
E-mail spams clog up your mailbox with junk e-mail which
forces you to either read it or wade through each item individually and delete them one by
one. The subject lines are sometimes shrewdly worded to arouse your attention.
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How
do spammers get my e-mail address?
Spam mail mavens obtain your e-mail address in
the same way that traditional junk mail operators get your business or home address: you
give it to them. Whenever you use a credit card,
enter a competition, visit a trade show or even sign up for a magazine subscription, you
are handing your postal details over to someone who may add you to a list. This list can
then be offered for sale to companies who feel you may be interested in their wares.
It's the same with spam mail, only worse. Any Web site or
real-world situation where e-mail addresses are supplied is a potential target.
'List brokers' offer multi-megabtye lists or even entire
CD-ROMs filled with e-mail addresses to anyone who will pay for them. Other organisations
and even individuals will gladly send spammed messages to names on their private databases
— for a fee, of course.
There are many other devious methods for gathering e-mail
addresses.
Because all e-mail addresses conform to a common format of
name@ domain.extension it's not difficult for specially-designed spam programs, of which
Email Magnet is one of the most popular, to scan Web pages, newsgroups, chat channels and
bulletin boards and extract any string of words matching the e-mail address format.
Online directories such as Bigfoot (http://www.bigfoot.com) and Four11 (http://www.four11.com), which contain names and e-mail
addresses, are another goldmine for address scanners.
Spammers have been known to set up e-mail newsletters with
tempting titles, to lure unsuspecting Internauts into submitting their address. There are
even programs that can subscribe to mailing lists and then steal all the names and
addresses sometimes exposed in the CC field of a message sent to the list.
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Junk mail: Spam
messages clutter newsgroups as well as e-mail Inboxes. Filters can help delete such
messages based on key words in the subject line.
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Avoiding
spam
Considering that anyone with Internet access is going to participate in newsgroups,
mailing lists, interactive or personalised Web sites or some other activity mentioned
above, this news is hardly encouraging.Here
are our tips on staying one step ahead of the spam merchants.
- Treat your e-mail address as confidentially as you might your
home address or phone number. Think carefully before submitting it anywhere online.
- Before subscribing to a mailing list, signing an online guest
book or adding your details to an e-mail directory, ask the administrator if they sell
lists to third parties.
- If e-mail is a crucial part of your business, set up two
accounts. This doesn't necessarily have to cost you anything, as there are several free
e-mail account providers — most notably Hotmail (http://www.hotmail.com) and Juno
(http://www.juno.com). Use the later for postings to newsgroups and registering with
mailing lists or chat groups.
- If you want to stop your e-mail address being spammed from
within newsgroup messages, try adding a 'spam-stopper' to your address as it appears at
the foot of each message you post.
Spam-stoppers contain additional characters to make the
address invalid while providing real users with a clue of how to obtain your correct
e-mail address. For example, if your e-mail address is polgara@wizard.com.au
you could instruct your newsreader to show the address as polgara@wizard.com.au@remove-this-bit-for-my-real-address.
Filtering software is unable to recognise the address, so any spam mail sent to this
address is bounced back to the sender.
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Face of the enemy: An
entire industry has sprung up around the delivery of spam mail. This site offers
specialised software, mailing lists and even Internet access to spammers.
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Fighting
back
If you are already a harassed victim of spamming, the first step is asking to be removed
from their mailing lists. In theory this should only require a simple
"unsubscribe" in the subject field but in practice it either never happens or
takes days to eventuate — assuming you can contact the spammer.Many spammers use a fake return address — or, in a fit of spite, the
real address of someone totally unconnected. So if you add that address to a dozen other
spam lists or send off one of those nefarious tools known as a 'mail bomb', it may only
end up annoying an innocent fellow Net user.
There's another good reason for not responding. Some spammers
often use replies to their messages to verify that an account is active. Ignore this spam
and it may go away.
So, when you get unwanted junk e-mail, try one of the dozens
of 'dob-in-a-spammer' type pages such as http://www.junkbusters.com
and http://www.suburbia.com.au/spam/report.html
You can also move a little further up the feeding chain,
contacting the spammer's ISP and forwarding copies of any spams from that account.
Provided they aren't sympathetic with their spamming customer, this is the best and often
most effective course of action.
Most ISPs actually prohibit customers from using their
accounts for spamming through an 'Acceptable Useage Policy' which rogue spammers ignore to
their peril. If an ISP receives enough complaints about a known spammer, their account
will eventually be closed. Unfortunately, there are now plenty of spam-minded ISPs that
market their services to spammers, with the guarantee that they won't get kicked off,
regardless of how many complaints are received. So if spam mail arrives with an e-mail
domain name such as makemoney.com or quickbucks.com, don't expect a civic-minded response!
If you are getting a lot of spam mail you could try e-mailing
your own ISP to see if they have any suggestions to resolve your difficulties. Common
e-mail addresses for this purpose include abuse@yourISP.com or postmaster@ yourISP.com. If
your ISP doesn't maintain such an e-mail address and the problem is severe enough, ask to
have one set up.
Nip spamming in the bud by including various warnings to
spammers on your Web page: the "No Junk Mail" logo (http://www.mcs.com/~jcr/junkemail.html)
cannot be missed. Also add a line or two to your homepage or e-mail signature file, to the
effect of "I do not want to receive any junk mail from your organisation and I pledge
never to purchase anything from a company that spams".
If your e-mail or newsgroup program has filtering capabilities, use these to weed out
messages whose subject lines contain words that spammers inevitably use, such as
"Make Money", "Unique Opportunity" or "Earn $* Per Day".
Some hints on how to apply Eudora Pro 3.0's exceptionally
capable filters in this way can be found at http://wso.williams.edu/~eudora/eudora-3-0-spam-filter.html
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Spammers' paradise:
It won't just be old friends and long lost family who can find your e-mail address through
online directories.
Top 10 spammers
Watch for these names and addresses. If your e-mail program has filters, add them to your
'kill' list.
*access800@industryone.net
* bizman@answerme.com
* cyberpromo.com
* cyber-promo.com
* cyberpromotions.com
* email4you.com
* homebiz@mark9.com
*sender@answermymail.com
* shoppingplanet.com
* success@imhere.com
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Doing
business sans spam
- Use a short signature file at the end of your e-mails
discreetly advertising your product and your URL. Those who want to know more about your
product can do so at their convenience.
- You can use newsgroups to spread the word on your business,
just follow some simple guidelines. Ensure your message is relevant to the newsgroup
topic. Keep it short and try to provide useful information. Only post the message once,
not a dozen times. And before you post anything, read the newsgroup's FAQ to ensure that
commercial announcements are permitted.
- Sending spam can be a waste of your time and money and it does
nothing to create goodwill among potential customers. Use a Web page to advertise your
product, and treat it as you would a brochure for you company.
Online
resources for stopping spam
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What you need: |
Windows 3.1 or faster,
14,400bps or faster modem, SLIPP/PPP Internet connection |
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