
Forget those hours spent searching
for the latest headlines or industry gossip, says David Flynn. Customised Web pages tailor
their content to suit your individual tastes.
With thousands of new Web pages appearing on the Internet
every day, and the millions already in existence being updated just as often, the Net's
scope for delivery of information is unparalleled. Getting the right information has now
become the challenge.
Just as beauty is in the eye of the beholder, the 'right'
information lies in the eye of the browser. When I hit the Net each morning I scan for
industry news, mobile computing and the latest press releases, while you may care more for
cool Web sites or even non-computing topics such as international news, sports results or
even a dose of daily cartoon strips.
Does this mean we must visit a different site for our daily
info-dose? Not if it's a customised or personalised Web page. Such pages allow visitors to
roll their own content, determining what material they are shown and sometimes how it is
presented.
On your first visit to most customised pages you can register
(usually a free process), then work your way through a selection of drop-down lists and
check boxes to choose the topics of most interest to you (this also has the effect of
filtering out information that you deem useless).
You are also allocated a username and password. From that
point on you can enter this username and password to see a personalised page with the
topics you specified.
What information can be displayed on a customised homepage?
Late-breaking national and international news bulletins, weather, up-to-date sports
scores, stock quotes, star signs, the latest Hollywood gossip or an inspirational message
for the day.
Customised pages are generally free services. While none of
those sites we've listed below charge for their personal pages, several major sites do
require payment. Time Warner's Pathfinder is one such service, although it does offer a
free two-month trial subscription.
The motives of free sites aren't totally altruistic. Offering
made-to-measure content is a valuable way to get users to visit and re-visit your site,
which is parlayed into hits and then into advertising dollars on the page.
Behind the scenes, several mechanisms can be used to create
each personalised page. By far the most common method is issuing 'cookies' (which we
detailed in our April '97 issue, page ^^). These tiny files record your preferences and
relay this data to the Web site each time you visit, building the page according to these
preferences.
Here are some of the Web's most popular personalised pages.
Note that because they are all US-based nearly all of the content is similarly
Yank-centric, although the more flexible pages (such as CRAYON) let you weed out the US
news feeds.
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