The Tread Lightly! Program Dodge Trucks, a division of Chrysler Corporation, is a proud sponsor of Tread Lightly! Tread Lightly! is dedicated to protecting public and private lands through education. Emphasis is placed on responsible use of off-highway vehicles, other forms of backcountry travel, and low-impact principles applicable to all recreation activities. Through educational materials, editorial coverage, and manufacturer-generated advertising and promotions, Tread Lightly! has been able to urge outdoorsmen to be responsible toward the environment and to help preserve future opportunities for outdoor recreation. Tread Lightly! Now and for the Future While most outdoor recreationists have a respect for the land, there are still those who, for whatever reason, continue to damage the environment. Over the last three decades, millions of acres of land have been closed or restricted because of potential and real damage. Closures continue! This startling statistic, combined with an increase in outdoor recreation, has made the Tread Lightly! message a crucial one. A message we must get across today. The Tread Lightly! Message The major points of the Tread Lightly! education program can be easily summarized: Travel only on designated routes Respect the rights of others Educate yourself Avoid streambanks, meadows, wildlife, etc. Drive responsibly For further information, please visit the Tread Lightly! website.