Links or Hyperlinks are references to other web pages or sections of a web page that, when clicked, send a visitor somewhere. Most links should include descriptive text that allows visitors to know what to expect when they click on them. AddWeb only references these Links when creating a Doorway page. AddWeb will not add Links to an edited Home Page.
Link URL
The Link URL is a reference to another web page and defines where the visitor will go when it is clicked. Many internal links are relative. This means they do not include the full URL of the new page. Rather the link looks like this: ../products/index.html. In order to allow search engine Spiders/Robots to reference the link better and possibly follow the link, use of the full URL is suggested in your Links.
Link Text
Link Text is the descriptive words used to mask the Link and make it understandable to your visitors. Concise, Descriptive text is advised here.