WHAT IS MP3

It will show how your business can gain the edge to acquire, retain and expand customer relationships.

Whatever its size and whatever market it operates in, your company can only benefit from a greater understanding of your customers.

Detailed information on who those customers are and what products and services they want leads to higher levels of customer satisfaction. The goal of any business should now be to EXCEED customer expectations.

Consistently higher levels of customer satisfaction can only lead to what every business wants from its customers - long term business relationships.

The vast amount of information available needs to be managed and processed effectively. It means staff at all levels can view relevant information from whatever channel customers choose to access across sales, marketing and customer service. And it means senior management can respond decisively to changing customer requirements.

This CD gives a unique insight into that process. It allows you to view the flow of information from the perspective of both the customer and the company.

It will also demonstrate how ERM solutions can provide invaluable levels of customer service, not only through the very latest technology, but also across all existing media channels.