The Fade In Effect fades in by increasing the opacity (or alpha) of the Object from completely transparent (0% alpha) until it is completely opaque (100% alpha).
The 'Fade Effect' dialog box is represented below. It can be displayed by double-clicking the Fade Effect in the Timeline, or right-clicking the Fade Effect and choosing Properties from the context Menu.
Direction
Allows you to change the Fade In Effect to a Fade Out Effect.
