Why Webmasters gather information about users

Cookies are by no means the only way in which Webmasters can gain information from you. Nearly every Internet server has a logging function that will record where you go, how you got there, and where you can be reached. The truth of the matter is that Webmasters are concerned with statistics. Web logs are used to find out what pages are accessed, the paths users travel through the site and how many click-throughs ads generate. Usually, the only reason this information is gathered is to provide a better service to the user.

Cookies are no different. Generally, cookies are used to 'remember' certain aspects about a session. For example, some large sites use cookies to track which ads have been displayed. Others may use cookies to present a 'personal view' of their information, or open with the last page viewed from a site. I think you will agree that none of these things are an invasion of your privacy, but will, in fact, only enhance your Web experience. So for the sake of struggling Webmasters, please enable cookies and for your own sake, turn off the warning function.