Good Will Toward All Men
By Leah GarchikSan Francisco Chronicle
Two of three new ads urging people to donate castoffs to Good- will will be released nationally; the third, definitely the grabbiest of the set, will be distributed only regionally.
The 30-second TV spot, "Man," shows images of a man's hands packing away sporting gear and the like. The copy: "You've packed up your beer mugs. You hung up your high tops. You no longer sit and watch games. Now you've got a ring on your finger, designer suits in the closet, floral sheets on your bed. You're not one of the guys anymore."
The camera pans to a pair of sturdy but shapely legs in a pair of feminine high heels. "In fact, you're not a guy anymore."
The ads were created by the San Francisco ad agency Anderson & Lembke, in a pro bono project of the San Francisco Advertising Club.
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