Vocabulary - Cookie


Within the Internet industry, cookies are described as small files containing information about individual computers that can be analyzed and used by advertisers to track your online interests and tastes. In this realm, cookie technology is still being developed and the intention is to target ads directly to what you've said your interests are. It's a double-edge sword for many people because on the one hand, it's efficient and pertinent in that you only see ads about what you're interested in. On the other hand, it involves actually "tracking" and "following" where you go and what you click on. Understandably so, there is a debate over privacy and many people feel offended by the notion that they are viewed as a "SKU number" (you know, the bar code on the back of packages that gets scanned at the grocery check-out line). While this viewpoint may be extreme, in some cases it is accurate.

BullGuard was designed with a mechanism of cookie control that allows blocking the cookie.