The Space Merchants

Try The Space Merchants for a brilliant humorous adventure, pitting the hero against the worst excesses of a world run by big business and advertising agencies. Clifford Simak is another who has steadily produced wonderfully readable books, set in rural America. His work is much gentler and more people-oriented than the typical SF novel. Oh, and spare a thought for Irish writer Bob Shaw, who has never quite reached big name status, but from this period onwards produced many excellent books.