In future the way we all shop is going to be different, promises US business guru Don Peppers. It will be more Sun King and less Gadarene swine.

Peppers is the author of a system of doing business he calls "mass individualisation". His ideas are already sweeping North America where he earns millions of dollars telling big companies like the Bank of America how to introduce his system.

The idea is that by using information technology companies can offer the masses the kind of tailor-made service that would once have been the preserve of the Upper Ten Thousand.