You must provide names for the enterprise, sites, connected networks, and folders when you install and configure MSMQ. Carefully planned naming conventions make it easy for you to add sites and connected networks. You should choose names for your sites and CNs that won't be affected by organizational changes. The following table lists some naming conventions used by the hypothetical company Volcano Coffee.
Table 6.7
| Element name | Naming convention |
| Enterprise | Company name; for example, Volcano Coffee |
| Site | Geographical location; for example, Seattle Metro Area. |
| Connected Network | Company, protocol, and if necessary, location: for example, Volcano IP (North America) |
The Enterprise and CN names can be up to 126 characters long, and can contain any characters. Site names can be up to 31 characters long, and can contain any characters.
The enterprise name, site names, and CN names can be changed from MSMQ Explorer. However, server names are defined when you install the operating system, and cannot be changed from MSQM Explorer.