Hyper Hyper is the fashion mecca for fresh new talent that embodies the core of innovative British style.

Directional nineties fashion combines with young designer genius - for an inspiring contemporary image. After a decade at the cutting edge of style, Hyper Hyper continues to reflect professionalism, dedication to quality, and price factors.

The emporium amalgamates the modernistic concepts of style, music and the club scene - while extensive media coverage ensures a strong profile for Hyper Hyper.

The formula for success is based on a unique and creative blend of innovation and enthusiasm, combined with a commercially aware management team. This skilled conglomeration offers expert advice for designers in all aspects of wholesale manufacturing, finance and marketing. New designers include Michiko Koshino, Lilly Whittingham and Macbeth - a blend of inspiring talent that benefits from the prime location and comprehensive in-house public relations service. Hyper Hyper remains unique in its concept as the only emporium of its kind that offers young designer talent the chance to display their genius. Setting the styles for the future, it continues to attract an electric, style conscious crowd who appreciate creativity and individualism.

For further information, please contact Alex Kite or Sarah Bruce on +44 171 938 4343 (fax: +44 171 937 1575). Email hyper@sunshyne.demon.co.uk

For a virtual glimpse of the Hyper Hyper Emporium click on the shop