For a payment of between L50 and L5,000, the Packhorse pub in Bewdley, Herefordshire, is offering regular customers that it will place their ashes behind tiles in the pub and hold a wake in their honour when they die and once a year thereafter. L50 would buy a customer a tile by the urinals, L5,000 a spot close to the fire. The landlord, Coln O'Rourke, hopes that in due course there will be a wake celebration almost every night.