For instance:
To the Marketing Director, ______________________________ Dear Sir, I have this day spent _____ Pounds buying ___________________ from your competitor _______________________________________. While I accept that your equivalent product is of similar performance at a similar price, I chose to purchase from your competitor because _______________________________________________________________________ Yours faithfully, ______________________ Address ____________________________________ ____________________________________________Loss of market share will cause a company to change - telling them WHY they have lost market share, and implicitly or explicitly telling them that they will be forgiven (we shall return to buying their products) if they mend their ways, will help us to move towards a society more sensitive to future generations.
The other two aspects of such a campaign should be:
1. Identify a list of the current 'Top Ten' most undesirable consumer products, with the reasons for their undesirability and a short list of 'OK' easily obtained alternatives.
2. Publicise the list, with the reasons and the alternatives. This can be by television consumer or current affairs programmes or newsletters. The mechanism must be legal, but otherwise anything within the reach and taste of the pressure group concerned is acceptable.