The California Task Force to Promote Self-Esteem, created in 1987 by Assemblyman John Vasconcellos, received a $245,000 allocation from the state budget and Californian counties set up their own committees on self-esteem.
Eight professors at the University of California have each written a chapter for the Task Force's first book. 'What started as a huge joke,' says Mecca, 'has become an international subject for serious study. I have spoken to more than 40,000 people on the subject in just one year. Even the most hardened cynics are being won over.'
California Task Force to Promote Self-Esteem, and Personal and Social Responsibility, Executive Director Robert Ball, 1130 K Street, Suite 300, Sacramento, CA 95814, USA (tel 916 322 0236).